{"id":46399,"date":"2015-06-18T16:46:18","date_gmt":"2015-06-18T14:46:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=46399"},"modified":"2015-06-18T16:46:18","modified_gmt":"2015-06-18T14:46:18","slug":"ranking-tns-notoriedad-mayo-2015","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=46399","title":{"rendered":"Ranking TNS de notoriedad: mayo de 2015"},"content":{"rendered":"<p><figure id=\"attachment_46401\" aria-describedby=\"caption-attachment-46401\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/06\/logo-psoe.jpg\" alt=\"Durante el mes de mayo, las campa\u00f1as del PSOE y el PP alcanzaron gran notoriedad publicitaria.\" width=\"345\" height=\"347\" class=\"size-full wp-image-46401\" \/><figcaption id=\"caption-attachment-46401\" class=\"wp-caption-text\">Durante el mes de mayo, las campa\u00f1as del PSOE y el PP alcanzaron gran notoriedad publicitaria.<\/figcaption><\/figure> Durante el mes de mayo <b>las marcas m\u00e1s notorias publicitariamente<\/b>, seg\u00fan datos del <b>Tracking IOPE de TNS<\/b>, fueron <b>Carrefour, El Corte Ingl\u00e9s, Coca-Cola, Lidl y Media Markt<\/b>, aunque los partidos pol\u00edticos PP (sexto) y PSOE (octavo) consiguieron, con motivo de las elecciones municipales y auton\u00f3micas celebradas el 24 de mayo, que m\u00e1s de ocho millones de personas recordaran sus campa\u00f1as de manera espontanea.<\/p>\n<p>Las pasadas elecciones municipales y auton\u00f3micas fueron la principal novedad del mes de mayo, y tuvieron especial protagonismo en <b>publicidad exterior<\/b>, donde PP y PSOE alcanzaron la primera y segunda posici\u00f3n respectivamente. En posiciones m\u00e1s bajas encontramos a IU (und\u00e9cima), Podemos (duod\u00e9cima) y C\u2019S (decimotercera) \u2014formaci\u00f3n que escala 139 puestos\u2014. <\/p>\n<p>Otro de los medios donde la campa\u00f1a electoral tuvo relevancia fue la <b>radio<\/b>. El PP se coloca tercero y el PSOE quinto, y en ambos casos escalan 36 posiciones cada uno. Del resto de marcas, destaca El Corte Ingl\u00e9s que sigue primero, e ING Direct, Volkswagen y Renault, que son de las que mayores progresos presentan, con 3, 5 y 12 posiciones respectivamente. <\/p>\n<p>En <b>publicidad directa<\/b>, Carrefour lider\u00f3 el ranking, mientras que las marcas que m\u00e1s evolucionaron fueron Lidl, Media Markt y Alcampo. Aunque de nuevo hay que destacar al PP y al PSOE que ascienden a las posiciones duod\u00e9cima y decimotercera.<\/p>\n<p>En <b>televisi\u00f3n<\/b>, Coca-Cola repiti\u00f3 en el primer puesto, creciendo adem\u00e1s en cobertura (4% m\u00e1s que en abril) hasta los 7,4 millones de individuos. Manteniendo el segundo y tercer lugar encontramos a El Corte Ingl\u00e9s y Mercedes. Por su parte, Ariel fue el que m\u00e1s posiciones escala entre los principales anunciantes, con un incremento del 18% en su notoriedad. <\/p>\n<p>En <b>Internet<\/b>, las compa\u00f1\u00edas de telecomunicaciones fueron las que lograron mejorar en cobertura frente al mes de abril. Jazztel alcanza el primer lugar, Movistar sigue tercero por detr\u00e1s de Amazon (aunque crece un 21% en su notoriedad), mientras que Vodafone y Ono escalan cuatro posiciones llegando al cuarto y octavo puesto respectivamente (crecen un 81% y 31% en comparaci\u00f3n con abril). <\/p>\n<p>En <b>cine<\/b> destac\u00f3 en mayo la pel\u00edcula Mad Max, que entra en el ranking con una mejora de 51 puestos, y Movistar que sube hasta el s\u00e9ptimo lugar. <\/p>\n<p>En <b>prensa<\/b> la marca que logr\u00f3 una subida m\u00e1s significativa fue Volkswagen (cuarta) tras mejorar 12 posiciones. Y en <b>revistas<\/b>, fueron Zara, H&#038;M y Pantene, que tras subir 5, 14 y 6 puestos, se colocaron entre los diez primeros del medio. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/06\/IOPE_infografia_ranking_mayo2015.jpg\" alt=\"IOPE_infografia_ranking_mayo2015\" width=\"690\" height=\"1652\" class=\"aligncenter size-full wp-image-46402\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el mes de mayo las marcas m\u00e1s notorias publicitariamente, seg\u00fan datos del Tracking IOPE de TNS, fueron Carrefour, El<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-46399","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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