{"id":46393,"date":"2015-06-18T16:33:40","date_gmt":"2015-06-18T14:33:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=46393"},"modified":"2015-06-18T16:33:40","modified_gmt":"2015-06-18T14:33:40","slug":"proximity-madrid-y-nomasdesahucios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=46393","title":{"rendered":"Proximity Madrid y el movimiento #NoM\u00e1sDesahucios"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/06\/No_Mas_Desahucios.jpg\" alt=\"#NoM\u00e1sDeshaucios\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-46394\" \/><\/p>\n<p>La agencia Proximity Madrid es la autora del exitoso movimiento social #NoM\u00e1sDesahucios, que ha sido premiado en El Sol con tres oros en las categor\u00edas de Campa\u00f1as Integradas, Marketing Directo y Marketing Promocional.<\/p>\n<p>El origen de la campa\u00f1a fue  la escasez de noticias en los medios de comunicaci\u00f3n sobre el creciente n\u00famero de desahucios, seg\u00fan cuenta Pilar de Giles, directora creativa de Proximuty Madrid. El peculiar cliente, en este caso, la Plataforma Stop Desahucios (PAH Madrid) , una organizaci\u00f3n que se encarga de concienciar sobre este problema y denunciarlo pidiendo al gobierno medidas concretas como la daci\u00f3n en pago.<\/p>\n<p>La idea de la campa\u00f1a se inspira en un billete en el que est\u00e1 escrito \u201cSe\u00f1ores pol\u00edticos como s\u00e9 que antes o despu\u00e9s este billete terminar\u00e1 en sus manos, V\u00e1yanse a la \u2026.!!!\u201d. La agencia utiliza la potencia del dinero como soporte publicitario. Adem\u00e1s descubre que todos los billetes de Euro tienen un puente, \u201cun puente como al que est\u00e1n mandando a miles de familias\u201d.<\/p>\n<p>Por tanto se cre\u00f3 un sello que representa a una familia desahuciada con el tama\u00f1o justo para colocar, entre otras posibilidades de uso, debajo de cada puente de los billetes de euro. <\/p>\n<p>PAH Madrid puso en marcha esta campa\u00f1a a trav\u00e9s de su web, en la que se repart\u00edan de forma gratuita 20.000 sellos que cualquier persona comprometida con la causa pod\u00eda pedir. En tan solo 24 horas los sellos se agotaron y la gente  empez\u00f3 a moverlo en las redes sociales. Incluso los que no pudieron conseguir el sello empezaron a dibujarlo, y hubo una asociaci\u00f3n que inici\u00f3 una acci\u00f3n de crowdfounding para recaudar dinero y hacer m\u00e1s sellos. <\/p>\n<p>Poco a poco diferentes famosos empezaron a sumarse a la causa, como Buenafuente, Berto Romero, Maxim Huerta, Alberto San Juan\u2026 y empezaron a subir fotos a sus perfiles de Twitter con el sello y el hashtag #NoM\u00e1sDesahucios.<\/p>\n<p>Famosos como Julio de la Rosa (que ha compuesto la m\u00fasica del video) y Pablo Carbonell (que ha puesto la voz) ayudaron desinteresadamente en la creaci\u00f3n de esta campa\u00f1a. <\/p>\n<p>A d\u00eda de hoy la acci\u00f3n sigue activa en las RRSS y en la calle de manera org\u00e1nica.<\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/wypGIQmCoLg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia Proximity Madrid es la autora del exitoso movimiento social #NoM\u00e1sDesahucios, que ha sido premiado en El Sol con<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-46393","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#NoM\u00e1sDesahucios Proximity Madrid<\/title>\n<meta name=\"description\" content=\"La agencia Proximity Madrid es la autora del exitoso movimiento social #NoM\u00e1sDesahucios\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=46393\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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