{"id":46362,"date":"2015-06-17T17:14:46","date_gmt":"2015-06-17T15:14:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=46362"},"modified":"2015-06-17T17:14:46","modified_gmt":"2015-06-17T15:14:46","slug":"los-eventos-son-para-el-verano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=46362","title":{"rendered":"\u00bfLos eventos son para el verano?"},"content":{"rendered":"<figure id=\"attachment_46363\" aria-describedby=\"caption-attachment-46363\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/06\/Coloquio-Eventos-IPMARK.jpg\" alt=\"Un momento del coloquio organizado por IPMARK en Hard Rock Caf\u00e9.\" width=\"690\" height=\"387\" class=\"size-full wp-image-46363\" \/><figcaption id=\"caption-attachment-46363\" class=\"wp-caption-text\">Un momento del coloquio organizado por IPMARK en Hard Rock Caf\u00e9.<\/figcaption><\/figure>\n<p>Lanzamientos de productos, estrenos cinematogr\u00e1ficos, festivales de m\u00fasica\u2026Acontecimientos que incrementan su eco y lucimiento bajo el calor de los rayos del sol. Salvo en contadas ocasiones, el verano parece ser una \u00e9poca muy propicia para la celebraci\u00f3n de todo tipo de eventos. As\u00ed qued\u00f3 patente en el desayuno-coloquio organizado por IPMARK el d\u00eda 16 de junio en Hard Rock Caf\u00e9 y en el que particip\u00f3 una nutrida representaci\u00f3n del sector. <\/p>\n<p>La afici\u00f3n de los espa\u00f1oles a vivir la calle se redobla cuando llega el verano. Los acontecimientos l\u00fadicos al aire libre siempre tienen un gran seguimiento en nuestro pa\u00eds y las marcas son expertas en aprovechar el buen tiempo para conectar en vivo y directo con los consumidores. <\/p>\n<p>El \u00faltimo coloquio organizado por IPMARK con el sector de los eventos se trat\u00f3, entre otros temas, el modo en que los anunciantes rentabilizan la \u00e9poca estival para comunicarse con sus p\u00fablicos objetivos. Y la opini\u00f3n m\u00e1s generalizada fue que \u201clos eventos son para el verano\u201d. O el verano para los eventos. <\/p>\n<p>As\u00ed, Patricia Barros, sales executive del \u00e1rea de eventos del Real Madrid, se\u00f1al\u00f3 que el verano era su \u00e9poca fuerte de trabajo. \u201cTenemos un escenario privilegiado y en verano hacemos uso de \u00e9l todo lo que podemos\u201d. La celebraci\u00f3n de comidas, cenas y todo tipo de eventos privados en el terreno de juego despierta grandes expectativas entre los clientes. <\/p>\n<p>Para Luz Sanabria, directora comercial para Madrid de Base 3, los meses estivales tambi\u00e9n son los m\u00e1s cargados de trabajo. La compa\u00f1\u00eda, que se encarga de la decoraci\u00f3n integral del festivales como el Mulafest, el Heineken, el BBK Live, etc, concentra en verano gran parte de su actividad. <\/p>\n<p>En la misma l\u00ednea, Jorge Fern\u00e1ndez Rocafort, gerente de relaciones institucionales con clientes de Coca Cola, manifest\u00f3 que \u201cel verano es una pesadilla de trabajo\u201d. Aunque la multinacional intenta desestacionalizar todo lo posible, los meses estivales suponen un pico de actividad para una marca que tiene que llegar a un p\u00fablico muy ampl\u00edo. \u201cCoca-Cola est\u00e1 presente en unos 12.000 eventos al a\u00f1o. Nos resulta muy dif\u00edcil decidir d\u00f3nde estar y d\u00f3nde no. Ahora mismo estamos en un proceso de racionalizaci\u00f3n de nuestros eventos\u201d. <\/p>\n<p>Por su parte, Antonio Otero, director de desarrollo de nuevo negocio y dircom &#038; RRPP de FCB en Espa\u00f1a, tambi\u00e9n considera el verano una etapa ideal para los eventos, especialmente para algunas de las marcas que lleva su agencia, cuyo consumo est\u00e1 \u00edntimamente ligado al calor: cremas solares (Nivea), bebidas alcoh\u00f3licas (Heineken, Ron Barcel\u00f3, Hendrick\u2019s) o chanclas (Hawaianas). <\/p>\n<p>Sobre el desarrollo de este coloquio recibir\u00e1n una informaci\u00f3n m\u00e1s detallada en el n\u00famero 817 de IPMARK. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanzamientos de productos, estrenos cinematogr\u00e1ficos, festivales de m\u00fasica\u2026Acontecimientos que incrementan su eco y lucimiento bajo el calor de los rayos<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-46362","post","type-post","status-publish","format-standard","hentry","category-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eventos en verano<\/title>\n<meta name=\"description\" content=\"\u00bfEs el verano la mejor \u00e9poca para los eventos?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=46362\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eventos en verano\" \/>\n<meta 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