{"id":46353,"date":"2015-06-17T17:03:11","date_gmt":"2015-06-17T15:03:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=46353"},"modified":"2015-06-17T17:03:11","modified_gmt":"2015-06-17T15:03:11","slug":"el-turismo-de-salud-debe-adaptarse-ya-a-movil","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=46353","title":{"rendered":"El turismo de salud debe adaptarse ya a m\u00f3vil"},"content":{"rendered":"<figure id=\"attachment_46354\" aria-describedby=\"caption-attachment-46354\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/06\/gonzalo-ibanez-kanlli-300x300.jpg\" alt=\"turismo de la salud y adaptaci\u00f3n al m\u00f3vil\" width=\"300\" height=\"300\" class=\"size-medium wp-image-46354\" \/><figcaption id=\"caption-attachment-46354\" class=\"wp-caption-text\">Gonzalo Ib\u00e1\u00f1ez, CEO de Kanlli y autor del art\u00edculo.<\/figcaption><\/figure>\n<p>La pasada semana tuvieron lugar en las II Jornadas de Reflexi\u00f3n del Sector Balnearios, que organiza la Asociaci\u00f3n Nacional de Balnearios (Anbal), un encuentro de car\u00e1cter sectorial sobre el presente y futuro de los centros termales en el que tuve la fortuna de participar. Mi intervenci\u00f3n vers\u00f3 sobre la importancia de adaptar a dispositivos m\u00f3viles los websites de los establecimientos termales, con el foco en el turismo de salud.<\/p>\n<p>En general, la urgencia por convertir en \u201cmobile friendly\u201d las p\u00e1ginas webs va m\u00e1s all\u00e1 en lo que respecta al turismo de salud, pues su propia naturaleza hace a\u00fan m\u00e1s necesario. Han corrido r\u00edos de tinta en relaci\u00f3n al \u201cMobileggedon\u201d, la exigencia de Google de adaptar a m\u00f3vil las p\u00e1ginas web si queremos seguir bien posicionados en las b\u00fasquedas a trav\u00e9s de estos dispositivos. Huelga referirse a la importancia que esto tiene, ya que si Google no te muestra, la gente no te ve. <\/p>\n<p>Por si esto fuera poco, debemos tambi\u00e9n tener en cuenta que los h\u00e1bitos de consumo de Internet est\u00e1n cambiando, los usuarios est\u00e1n migrando del PC al m\u00f3vil a una velocidad de v\u00e9rtigo: el consumo de Internet en el m\u00f3vil alcanza ya el 53%, frente a un 47% que se prev\u00e9 vaya descendiendo progresivamente. D\u00e9monos cuenta de que  la tasa de penetraci\u00f3n de smartphones supera ya el 81% de los tel\u00e9fonos m\u00f3viles en Espa\u00f1a y que dos de cada tres espa\u00f1oles utilizan m\u00e1s de un dispositivo para navegar por Internet, lo que sit\u00faa nuestro pa\u00eds por encima de Reino Unido y de Estados Unidos. Si no est\u00e1s en m\u00f3vil, pronto dejar\u00e1s de estar.<\/p>\n<p>Pero no tener una web adaptada a m\u00f3vil es a\u00fan m\u00e1s da\u00f1ino si hablamos de turismo de salud (balnearios y centros m\u00e9dicos privados). D\u00e9monos cuenta de que entre los turistas se registra un mayor porcentaje de acceso a Internet a trav\u00e9s del m\u00f3vil, ya que dif\u00edcilmente tienen acceso a trav\u00e9s de un PC mientras viajan. Adem\u00e1s, gran parte de ellos procede de pa\u00edses con una elevada penetraci\u00f3n de Internet m\u00f3vil, por lo que puede que la b\u00fasqueda llegue desde el pa\u00eds de origen. Que tu web est\u00e9 adaptada a m\u00f3vil no s\u00f3lo te har\u00e1 visible, sino que te har\u00e1 destacar en un momento clave en lo que respecta a la intenci\u00f3n de compra. En cambio, si tu web no est\u00e1 adaptada y presenta importantes carencias para la navegaci\u00f3n, el usuario la abandonar\u00e1 pr\u00e1cticamente de inmediato. <\/p>\n<p>Sabemos que un elevado porcentaje de las visitas a balnearios.org proceden de dispositivos m\u00f3viles y este nos alerta sobre la necesidad de adaptarnos a los h\u00e1bitos de navegaci\u00f3n de los usuarios, es obvio que hay que adaptarse, no se puede vivir ajeno a una realidad cuya tendencia, adem\u00e1s, va en aumento. Existe, pues, una necesidad imperiosa de que el sector se fije en ello, que cada empresa observe la procedencia de su tr\u00e1fico y act\u00fae en consecuencia. <\/p>\n<p>Nuestra experiencia como agencia de marketing digital encargada del dise\u00f1o web de la p\u00e1gina de la Asociaci\u00f3n Nacional de Balnearios (Anbal) nos ha hecho darnos cuenta de la importancia de la adaptaci\u00f3n a m\u00f3vil de las webs relativas al turismo de salud, no s\u00f3lo de balnearios, sino tambi\u00e9n de hospitales y cl\u00ednicas privadas que ofrecen sus servicios a clientes extranjeros. <\/p>\n<p>En Kanlli podemos ayudarte, as\u00ed que si buscas una agencia de marketing digital que convierta tu web en \u201cmobile friendly\u201d, <a class=enlace style=font-size:100%; href= http:\/\/www.kanlli.com\/contacto\/>ponte en contacto con nosotros<\/a> y te ofreceremos una soluci\u00f3n adaptada a tus intereses. <\/p>\n<p><b>Gonzalo Ib\u00e1\u00f1ez<\/b><\/p>\n<p><b>CEO de Kanlli<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pasada semana tuvieron lugar en las II Jornadas de Reflexi\u00f3n del Sector Balnearios, que organiza la Asociaci\u00f3n Nacional de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5895],"tags":[109],"class_list":["post-46353","post","type-post","status-publish","format-standard","hentry","category-marketing","category-marketing-digital","tag-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>turismo de salud conversi\u00f3n m\u00f3vil<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre la adaptaci\u00f3n a dispositivos m\u00f3viles de los websites de turismo de salud\" \/>\n<meta name=\"robots\" content=\"index, follow, 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