{"id":46079,"date":"2015-06-05T14:22:55","date_gmt":"2015-06-05T12:22:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=46079"},"modified":"2015-06-05T14:22:55","modified_gmt":"2015-06-05T12:22:55","slug":"trina-renueva-imagen-y-packaging","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=46079","title":{"rendered":"Trina renueva imagen y packaging"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/06\/Trina-Refrescos.jpg\" alt=\"Trina renueva imagen\" width=\"690\" height=\"388\" class=\"aligncenter size-full wp-image-46080\" \/><\/p>\n<p>Orangina Schweppes ha confiado a Ntity el dise\u00f1o de la nueva imagen de marca de los refrescos Trina, as\u00ed como el redise\u00f1o del packaging de todas sus gamas. <\/p>\n<p>La marca dise\u00f1ada por la agencia Ntity refleja el <b>nuevo posicionamiento de Trina<\/b>, que se dirige principalmente a las familias, en un tono divertido y fresco, acorde con los c\u00f3digos de comunicaci\u00f3n de hoy y reforzando los atributos tradicionales de la marca. El objetivo es atraer tanto a los fieles de la marca como a los nuevos consumidores. <\/p>\n<p>As\u00ed, el nuevo logotipo toma de la marca original sus rasgos principales, y se reconstruye con una estructura circular moderna que subraya una de las fortalezas del producto, como es la ausencia de burbujas. <\/p>\n<p>En cuanto a los colores, Trina apuesta por el azul como tono soporte de la marca. La gama de productos sin az\u00facares a\u00f1adidos toma el nombre de Trina Zero, y su c\u00f3digo de color es el blanco. Adem\u00e1s, el packaging incorpora a los personajes que cobran vida en la campa\u00f1a de comunicaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orangina Schweppes ha confiado a Ntity el dise\u00f1o de la nueva imagen de marca de los refrescos Trina, as\u00ed como<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[135],"class_list":["post-46079","post","type-post","status-publish","format-standard","hentry","category-branding","tag-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trina nueva imagen<\/title>\n<meta name=\"description\" content=\"Orangina Schweppes ha confiado a Ntity el dise\u00f1o de la nueva imagen de marca de los refrescos Trina\" \/>\n<meta name=\"robots\" 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