{"id":45641,"date":"2015-05-22T08:44:23","date_gmt":"2015-05-22T06:44:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=45641"},"modified":"2015-05-22T08:44:23","modified_gmt":"2015-05-22T06:44:23","slug":"gran-premio-nacional-de-marketing-para-la-policia-nacional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=45641","title":{"rendered":"Gran Premio Nacional de Marketing para la Polic\u00eda Nacional"},"content":{"rendered":"<figure id=\"attachment_45642\" aria-describedby=\"caption-attachment-45642\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/05\/Premio-Nacional-Marketing-2015-Policia-Nacional.jpg\" alt=\"Gran Premio Nacional de Marketing para la Polic\u00eda Nacional.\" width=\"690\" height=\"460\" class=\"size-full wp-image-45642\" \/><figcaption id=\"caption-attachment-45642\" class=\"wp-caption-text\">El Secretario de Estado de Seguridad, Francisco Mart\u00ednez, recoge el Premio Nacional de Marketing para la Polic\u00eda Nacional.<\/figcaption><\/figure>\n<p>La Polic\u00eda Nacional se ha alzado con el m\u00e1ximo galard\u00f3n de s\u00e9ptima edici\u00f3n de los Premios Nacionales de Marketing, celebrada la noche del 21 de mayo en  los Kinepolis de Madrid. Gabriela D\u00edaz Guardamino, directora de marketing de Ikea, y Leopoldo Fern\u00e1ndez Pujals, empresario hispano-estadounidense y fundador de Telepizza, recibieron, a su vez, los premios al Mejor Profesional del Marketing y al L\u00edder Impulsor del Marketing, respectivamente. <\/p>\n<p>El jurado, presidido en esta ocasi\u00f3n por <b>Javier Rodr\u00edguez Zapatero, director general de Google Espa\u00f1a<\/b>, decidi\u00f3 conceder el <b>Gran Premio Nacional de Marketing a la Polic\u00eda Nacional<\/b> \u201cpor la utilizaci\u00f3n de un <b>marketing avanzado y tecnol\u00f3gico<\/b> en el desempe\u00f1o de su actividad, que ha tenido como resultado un acercamiento y colaboraci\u00f3n ciudadana muy superiores a los de entidades equivalentes del resto del mundo, incluido Estados Unidos\u201d.<\/p>\n<p>La Polic\u00eda Nacional tambi\u00e9n recibi\u00f3 el Premio Nacional de Marketing dentro de la categor\u00eda de Instituciones, imponi\u00e9ndose a los otros dos finalistas: Pelones Peleones y Proyecto Hombre. <\/p>\n<p>El resto de galardonados fueron: <\/p>\n<p>\u2022\t Innovaci\u00f3n: Mytaxi (finalistas: Simyo y Hawkers).<br \/>\n\u2022\t Internacionalizaci\u00f3n y Marca Espa\u00f1a: Tous (finalistas: Atr\u00e1palo y NH Hoteles).<br \/>\n\u2022\t Marca: Campofr\u00edo (finalistas: Decathlon e Ikea).<br \/>\n\u2022\t Pyme: LODI (finalistas: La Granja de Tiza y Mustache).<\/p>\n<p><b>Latam, pr\u00f3ximo objetivo<\/b><\/p>\n<p>Durante la celebraci\u00f3n de la gala tambi\u00e9n se anunci\u00f3 la creaci\u00f3n de una nueva categor\u00eda, Latam, para la pr\u00f3xima edici\u00f3n. Esta categor\u00eda nace con el objetivo de reconocer y premiar el marketing que se hace en esta regi\u00f3n emergente de habla espa\u00f1ola. En un principio se premiar\u00e1n <b>los planteamientos de marketing de empresas espa\u00f1olas en esta regi\u00f3n<\/b> y, quiz\u00e1 en un futuro, tambi\u00e9n el trabajo realizado por empresas latinoamericanas. <\/p>\n<p><b>M\u00e1s all\u00e1 del click<\/b><\/p>\n<p>Durante la jornada previa a la entrega de premios, la Asociaci\u00f3n de Marketing de Espa\u00f1a organiz\u00f3 una bater\u00eda de conferencias bajo el claim \u201cM\u00e1s all\u00e1 del click\u201d. <\/p>\n<p>Juan Sevillano, country manager  de Rocket Fuel, centr\u00f3 su conferencia en el <b>\u201dBig Data-DMP \u00bfC\u00f3mo coexisten?\u201d<\/b>. Desde  IBM, Elisa Mart\u00edn, directora de tecnolog\u00eda e innovaci\u00f3n, y Ana Garc\u00eda Oliveros, directora de marketing y comunicaci\u00f3n, respectivamente, hablaron de <b>\u201dLos retos del mundo digital y el marco de oportunidad tecnol\u00f3gico para transformar la funci\u00f3n de marketing\u201d<\/b>.   La <b>\u201dTransformaci\u00f3n digital\u201d<\/b> fue la ponencia de Fernando Campos, director de desarrollo de negocio de Microsoft. Por \u00faltimo <b>\u201cEl Internet de las cosas\u201d<\/b> fue el tema elegido por David del Val, presidente y CEO de Telef\u00f3nica I+D.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Polic\u00eda Nacional se ha alzado con el m\u00e1ximo galard\u00f3n de s\u00e9ptima edici\u00f3n de los Premios Nacionales de Marketing, celebrada<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-45641","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gran Premio Nacional de Marketing Polic\u00eda Nacional<\/title>\n<meta name=\"description\" content=\"La Polic\u00eda Nacional se ha alzado con el m\u00e1ximo galard\u00f3n de s\u00e9ptima edici\u00f3n de los Premios Nacionales de Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=45641\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gran Premio Nacional de Marketing Polic\u00eda Nacional\" \/>\n<meta property=\"og:description\" content=\"La Polic\u00eda Nacional se ha alzado con el m\u00e1ximo galard\u00f3n de s\u00e9ptima edici\u00f3n de los Premios Nacionales de Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=45641\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-22T06:44:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/05\/Premio-Nacional-Marketing-2015-Policia-Nacional.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Gran Premio Nacional de Marketing para la Polic\u00eda Nacional\",\"datePublished\":\"2015-05-22T06:44:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641\"},\"wordCount\":481,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Premio-Nacional-Marketing-2015-Policia-Nacional.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=45641\",\"name\":\"Gran Premio Nacional de Marketing Polic\u00eda Nacional\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Premio-Nacional-Marketing-2015-Policia-Nacional.jpg\",\"datePublished\":\"2015-05-22T06:44:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La Polic\u00eda Nacional se ha alzado con el m\u00e1ximo galard\u00f3n de s\u00e9ptima edici\u00f3n de los Premios Nacionales de Marketing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=45641\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=45641#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gran Premio Nacional de Marketing para la Polic\u00eda Nacional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gran Premio Nacional de Marketing Polic\u00eda Nacional","description":"La Polic\u00eda Nacional se ha alzado con el m\u00e1ximo galard\u00f3n de s\u00e9ptima edici\u00f3n de los Premios Nacionales de Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=45641","og_locale":"es_ES","og_type":"article","og_title":"Gran Premio Nacional de Marketing Polic\u00eda Nacional","og_description":"La Polic\u00eda Nacional se ha alzado con el m\u00e1ximo galard\u00f3n de s\u00e9ptima edici\u00f3n de los Premios Nacionales de Marketing","og_url":"https:\/\/ipmark.com\/?p=45641","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2015-05-22T06:44:23+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/05\/Premio-Nacional-Marketing-2015-Policia-Nacional.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=45641#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=45641"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Gran Premio Nacional de Marketing para la Polic\u00eda Nacional","datePublished":"2015-05-22T06:44:23+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=45641"},"wordCount":481,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=45641#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/05\/Premio-Nacional-Marketing-2015-Policia-Nacional.jpg","articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=45641","url":"https:\/\/ipmark.com\/?p=45641","name":"Gran Premio Nacional de Marketing Polic\u00eda Nacional","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=45641#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=45641#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/05\/Premio-Nacional-Marketing-2015-Policia-Nacional.jpg","datePublished":"2015-05-22T06:44:23+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La Polic\u00eda Nacional se ha alzado con el m\u00e1ximo galard\u00f3n de s\u00e9ptima edici\u00f3n de los Premios Nacionales de Marketing","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=45641#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=45641"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=45641#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=45641#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Gran Premio Nacional de Marketing para la Polic\u00eda Nacional"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/45641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45641"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/45641\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}