{"id":45538,"date":"2015-05-21T14:28:38","date_gmt":"2015-05-21T12:28:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=45538"},"modified":"2015-05-21T14:28:38","modified_gmt":"2015-05-21T12:28:38","slug":"crece-un-11-la-participacion-en-el-sol","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=45538","title":{"rendered":"Crece un 11% la participaci\u00f3n en El Sol"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/05\/Festival-El-Sol-2015.jpg\" alt=\"Festival El Sol 2015\" width=\"690\" height=\"439\" class=\"aligncenter size-full wp-image-45539\" \/><\/p>\n<p>Un total de 239 agencias competir\u00e1n en las distintas secciones de la 30\u00aa edici\u00f3n del Festival El Sol, que se celebrar\u00e1 en Bilbao los d\u00edas 28,29 y 30 de mayo. Esta cifra supone un incremento del 11% en la participaci\u00f3n respecto al a\u00f1o pasado. La organizaci\u00f3n destaca especialmente, el aumento de la presencia espa\u00f1ola en la lista de inscritas. <\/p>\n<p>Los trabajos a competici\u00f3n ser\u00e1n 2.303 y las categor\u00edas en las que se ha registrado un mayor crecimiento de participaci\u00f3n son las de Contenidos de Marca, Medios, Marketing Promocional, Marketing Directo y RRPP. <\/p>\n<p>Este a\u00f1o, con motivo del 30 aniversario del festival,  el eje de las conferencias de El Sol ser\u00e1  \u201c<b>La consistencia de las marcas<\/b>\u201d, tema sobre el que dar\u00e1n su visi\u00f3n profesionales de la talla de  Pablo del Campo, worldwide creative director de Saatchi &#038; Saatchi; Jos\u00e9 Miguel Sokoloff, presidente del Consejo Creativo General de Lowe&Partners;  Fernando Vega-Olmos, chief creative officer de Picnic; Luis Miguel Messianu, presidente y chief creative officer de Alma DDB; Gustavo Mart\u00ednez, presidente mundial y CEO de J. Walter Thompson; Gustavo Koniszczer, managing director de Future Brand; Pedro Pina, marketing director de Brand Solutions de Google; Anibal Casso, strategic planning Director de Wieden+Kennedy; Sergio Alcocer, presidente y director general creativo de Latinworks; y Juan Enrique Pendavis, vicepresidente y global head of creative &#038; media de Nestl\u00e9. <\/p>\n<p><b>Actividades paralelas<\/b><\/p>\n<p>Asimismo, El Sol seguir\u00e1 d\u00e1ndole cada vez m\u00e1s importancia a las mesas redondas y tertulias. En esta edici\u00f3n los asistentes podr\u00e1n asistir a diversas discusiones entre las que destacan un workshop sobre influencers y marcas, una mesa redonda organizada por DENAE (Asociaci\u00f3n Espa\u00f1ola de Derecho del Entretenimiento) sobre la legalidad de las nuevas acciones publicitarias, una tertulia con apasionados del f\u00fatbol y la publicidad y una \u00faltima, que tendr\u00e1 lugar en el Museo Guggenheim, sobre cine y publicidad.<\/p>\n<p>Al igual que en los \u00faltimos a\u00f1os, todo ello podr\u00e1 seguirse a trav\u00e9s de una aplicaci\u00f3n oficial gratuita disponible para iOS y Android, gracias a la cu\u00e1l ser\u00e1 m\u00e1s f\u00e1cil no perderse nada de esta 30 edici\u00f3n de El Sol. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un total de 239 agencias competir\u00e1n en las distintas secciones de la 30\u00aa edici\u00f3n del Festival El Sol, que se<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-45538","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Sol participaci\u00f3n 2015<\/title>\n<meta name=\"description\" content=\"Crece un 11% la participaci\u00f3n en el festival El Sol\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=45538\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Sol participaci\u00f3n 2015\" 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