{"id":45462,"date":"2015-05-19T17:12:57","date_gmt":"2015-05-19T15:12:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=45462"},"modified":"2015-05-19T17:12:57","modified_gmt":"2015-05-19T15:12:57","slug":"absolut-reinventa-su-botella","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=45462","title":{"rendered":"La reinvenci\u00f3n de la botella de Absolut"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/05\/Absolut-Vodka-Bottle-new-design.jpg\" alt=\"Reinvenci\u00f3n de la botella de Absolut\" width=\"690\" height=\"402\" class=\"aligncenter size-full wp-image-45463\" \/><\/p>\n<p>Absolut Vodka lanzar\u00e1 el pr\u00f3ximo oto\u00f1o su nueva botella, un punto de inflexi\u00f3n en la historia de la marca de vodka que ahora quiere colocar en primer plano su filosof\u00eda y la de su fundador, Lars Olsson Smith: \u201cOne Source, one community\u201d.<\/p>\n<p>La botella de Absolut que todos conocemos, totalmente transparente, sin etiqueta, y con las letras grabadas, se inspir\u00f3 en las <b>botellas de jarabe medicinal suecas<\/b> y casi no hab\u00eda cambiado nada desde su lanzamiento en 1979. El actual <b>restyling<\/b> supone un hito en la historia de la  compa\u00f1\u00eda, que ha conseguido hacer de su botella un icono pop que ha entrado en la historia de la publicidad. <\/p>\n<p>El objetivo de esta nueva edici\u00f3n, al margen de seguir siendo un referente en la comunidad del dise\u00f1o, es que la botella trasmita los valores humanos que hay detr\u00e1s de la fabricaci\u00f3n del vodka Absolut, un proceso que lejos de estar industrializado, se desarrolla \u00edntegramente en el pueblo de Ahus, cuyos casi 10.000 habitantes est\u00e1n casi todos ellos involucrados en el ciclo productivo.<\/p>\n<p><b>Equipo internacional<\/b><\/p>\n<p>Absolut ha confiado el dise\u00f1o de la nueva botella a un equipo profesional que integra a algunos de los creativos, ilustradores y cal\u00edgrafos m\u00e1s reconocidos del mundo, entre los que se cuentan Luca Barcellona y Martin M\u00f6rck.<\/p>\n<p>En concreto, se ha apostado por un sencillo restyling de su logotipo, pero tambi\u00e9n del resto de elementos gr\u00e1ficos que integraban la botella, con una nueva tipograf\u00eda creada exclusivamente para la marca. As\u00ed mismo, en el frontal de la botella tambi\u00e9n se  incluye un nuevo dise\u00f1o del medall\u00f3n con la figura de su fundador con la que se pretende transmitir mejor su car\u00e1cter audaz. <\/p>\n<p>Por otra parte, tambi\u00e9n destaca su nueva silueta. La forma emblem\u00e1tica de la botella ha sido reforzada y ahora luce unos hombros m\u00e1s claramente definidos, cuello y cuerpo m\u00e1s alargados y una base m\u00e1s plana. Adem\u00e1s, el vidrio del envase es m\u00e1s ligero para reducir su impacto medioambiental.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Absolut Vodka lanzar\u00e1 el pr\u00f3ximo oto\u00f1o su nueva botella, un punto de inflexi\u00f3n en la historia de la marca de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[262],"class_list":["post-45462","post","type-post","status-publish","format-standard","hentry","category-branding","tag-diseno"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Absolut nueva botella<\/title>\n<meta name=\"description\" content=\"El vodka Absolut reinventa su ic\u00f3nica botella\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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