{"id":45223,"date":"2015-05-11T14:09:34","date_gmt":"2015-05-11T12:09:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=45223"},"modified":"2015-05-11T14:09:34","modified_gmt":"2015-05-11T12:09:34","slug":"futurebrand-crea-factory-microgrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=45223","title":{"rendered":"FutureBrand crea la marca Factory Microgrid"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/05\/Factory-Microgrid.jpg\" alt=\"Factory Microgrid\" width=\"690\" height=\"268\" class=\"aligncenter size-full wp-image-45224\" \/><\/p>\n<p>FutureBrand ha colaborado con Corporaci\u00f3n Jofemar y el Centro Nacional de Energ\u00edas Renovables (CENER) en el nacimiento de la marca Factory Microgrid. <\/p>\n<p>Con el objetivo de mostrar la viabilidad t\u00e9cnica y econ\u00f3mica de las <b>energ\u00edas renovables<\/b>,  la <b>Corporaci\u00f3n Jofemar<\/b> y <b>CENER<\/b> han impulsado <b>Factory Microgrid<\/b>, un proyecto enmarcado en el consumo de energ\u00edas renovables para contribuir a frenar el cambio clim\u00e1tico. El proyecto consiste en la implantaci\u00f3n de una microrred en las instalaciones de Jofemar en Navarra que dar\u00e1 respuesta a las necesidades energ\u00e9ticas de esta planta industrial. La gesti\u00f3n inteligente de esta red permitir\u00e1 generar 160.000 kWh\/a\u00f1o libres de gases de efecto invernadero y evitar la emisi\u00f3n de 96 Tm de CO2. <\/p>\n<p><b>Identidad visual<\/b><\/p>\n<p>FutureBrand se ha encargado de crear la identidad visual de Factory Microgrid, as\u00ed como del el dise\u00f1o de la web y  el material de comunicaci\u00f3n que su lanzamiento. <\/p>\n<p>La identidad se inspira en el concepto de <b>microrredes conectadas<\/b> y se plasma en un dise\u00f1o circular que representa la idea de flujo y renovaci\u00f3n de la energ\u00eda. El color azul fue elegido para diferenciar la marca de los c\u00f3digos presentes en su categor\u00eda, con un predominio de tonalidades verdosas. Se trata, adem\u00e1s, del c\u00f3digo crom\u00e1tico que contribuye crear un v\u00ednculo con la identidad de Corporaci\u00f3n Jofemar, marca que FutureBrand ha contribuido a revitalizar en 2014 optimizando su arquitectura de marcas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FutureBrand ha colaborado con Corporaci\u00f3n Jofemar y el Centro Nacional de Energ\u00edas Renovables (CENER) en el nacimiento de la marca<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,38],"tags":[],"class_list":["post-45223","post","type-post","status-publish","format-standard","hentry","category-branding","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FutureBrand Factory Microgrid<\/title>\n<meta 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