{"id":44854,"date":"2015-04-27T13:34:06","date_gmt":"2015-04-27T11:34:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=44854"},"modified":"2015-04-27T13:34:06","modified_gmt":"2015-04-27T11:34:06","slug":"industry-trust-de-comscore-para-compra-programatica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=44854","title":{"rendered":"Industry Trust, la soluci\u00f3n de comScore para el sector program\u00e1tico,  ya en 44 pa\u00edses"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/04\/Industry-Trust-comScore.jpg\" alt=\"Industry Trust, de Comscore,lanzamiento \" width=\"345\" height=\"283\" class=\"alignleft size-full wp-image-44855\" \/><\/p>\n<p>Se cierra la primera etapa del lanzamiento global de Industry Trust de comScore, una proyecto que ofrece una medici\u00f3n independiente dentro del ecosistema de compra-venta program\u00e1tica. El sistema se dio a conocer por primera vez en enero de 2015 en los Estados Unidos.<\/p>\n<p>Desde el pasado 1 de abril, los medios que son clientes de comScore tienen acceso a su Industry Trust, a trav\u00e9s de los <b>Trust Profiles<\/b>, que incluyen indicadores publicitarios cruciales tales como los datos de <b>ranking de audiencia<\/b> y categor\u00edas, <b>ratings de visibilidad y tr\u00e1fico no humano<\/b> (NHT).<\/p>\n<p>Toda esta informaci\u00f3n es congruente con los indicadores disponibles en las soluciones MMX\u2122 Multiplataforma y en validated Campaign Essentials\u2122 (vCE\u00ae) que utilizan los anunciantes y los medios para la compra tradicional de anuncios. Los Trust Profiles ya est\u00e1n disponibles con los indicadores MMX\u2122 en 44 mercados, y con indicadores adicionales vCE\u00ae disponibles en Australia, Canad\u00e1, Francia, Alemania, Italia, Espa\u00f1a, Reino Unido y Estados Unidos.<\/p>\n<p>M\u00e1s tarde durante el 2015, Trust Profiles tambi\u00e9n estar\u00e1 disponible en DSPs seleccionados en mercados internacionales clave para la industria. Los partners de integraci\u00f3n inicial incluyen a DataXu, Eyereturn Marketing, MediaMath, Turn, The Trade Desk y Rubicon Project. Partners adicionales ser\u00e1n anunciados durante los pr\u00f3ximos meses. <\/p>\n<p><b>Acerca de la iniciativa Industry Trust de comScore<\/b><\/p>\n<p>La iniciativa <a class=enlace style=font-size:100%; href= http:\/\/www.comscore.com\/esl\/Industry-Trust>Industry Trust<\/a> de comScore est\u00e1 dise\u00f1ada para permitir transacciones confiables de publicidad de calidad entre compradores y vendedores. Se alinea con cinco principios de la Trustworthy Digital Supply Chain Initiative del IAB, la cual tiene por objetivos eliminar el tr\u00e1fico fraudulento,  combatir los softwares malintencionados, erradicar la pirater\u00eda en Internet, promover la seguridad de la marca e  incentivar la responsabilidad. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se cierra la primera etapa del lanzamiento global de Industry Trust de comScore, una proyecto que ofrece una medici\u00f3n independiente<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[324,325],"class_list":["post-44854","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-compra-programatica","tag-rtb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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