{"id":44733,"date":"2015-04-22T14:28:11","date_gmt":"2015-04-22T12:28:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=44733"},"modified":"2015-04-22T14:28:11","modified_gmt":"2015-04-22T12:28:11","slug":"wrigley-lanza-los-skittles-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=44733","title":{"rendered":"Wrigley lanza los caramelos Skittles en Espa\u00f1a"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/04\/Skittles-Caramelos.jpg\" alt=\"Skittles lanzamiento en Espa\u00f1a.\" width=\"345\" height=\"188\" class=\"alignleft size-full wp-image-44737\" \/><\/p>\n<p>Los caramelos masticables Skittles aterrizan en Espa\u00f1a con un evento de presentaci\u00f3n en el que todo estaba al rev\u00e9s (cuadros, sillas, cojines) para evocar el esp\u00edritu surrealista de esta marca propiedad de Wrigley.<\/p>\n<p>El lanzamiento de Skittles estar\u00e1 apoyado por varias piezas de comunicaci\u00f3n como el documental que cuenta la extravagante historia de un hombre que se transform\u00f3 en un ser hecho con caramelos Skittles, o el spot en el que <b>un rastafari orde\u00f1a una jirafa obteniendo Skittles<\/b>. La creatividad internacional de Skittles est\u00e1 en manos de DDB, mientras que en Espa\u00f1a es Pavlov la agencia que se ocupa de la comunicaci\u00f3n de los caramelos. <\/p>\n<p>La marca tambi\u00e9n llega a Espa\u00f1a de la mano de diferentes influencers online, campa\u00f1as de sampling y mucha actividad a trav\u00e9s de sus perfiles en <a class=enlace style=font-size:100%; href= https:\/\/www.facebook.com\/skittles?ref=pdb>Facebook<\/a> y Twitter. <\/p>\n<p>Con la entrada de Skittles en Espa\u00f1a, Wrigley refuerza su negocio de caramelos en el que ya cuenta con las referencias Sugus y Solano.<\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/2RvGzwsPRfU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los caramelos masticables Skittles aterrizan en Espa\u00f1a con un evento de presentaci\u00f3n en el que todo estaba al rev\u00e9s (cuadros,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-44733","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skittles lanzamiento Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Wrigley lanza los caramelos Skittles en Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=44733\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skittles lanzamiento Espa\u00f1a\" 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