{"id":44679,"date":"2015-04-22T12:48:48","date_gmt":"2015-04-22T10:48:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=44679"},"modified":"2015-04-22T12:48:48","modified_gmt":"2015-04-22T10:48:48","slug":"diario-as-organiza-primer-derbitweet","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=44679","title":{"rendered":"Diario AS organiza el primer #DerbiTweet de la historia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/04\/Derbytweet_AS.jpg\" alt=\"Derbitweet Diario AS\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-44680\" \/><\/p>\n<p>Con motivo del encuentro de vuelta de la Champions League entre el Real Madrid y el Atl\u00e9tico de Madrid, el diario deportivo AS pondr\u00e1 en marcha esta noche el <b>primer #DerbiTweet de la historia<\/b>. La acci\u00f3n ha sido dise\u00f1ada por Darwin &#038; Co.<\/p>\n<p>Un partido que los tuiteros de ambas aficiones podr\u00e1n disputar en tiempo real dentro de la red social y paralelamente al que se jugar\u00e1 por los equipos madrile\u00f1os en el estadio Santiago Bernab\u00e9u. <\/p>\n<p>Para ello, los aficionados deber\u00e1n registrarse en un <a class=enlace style=font-size:100%; href=http:\/\/derbitweet.com\/>microsite <\/a> creado por Diario AS y decantarse por uno de los dos hastags <b>#YoVoyConRMadrid<\/b> o <b>#YoVoyConAtletico<\/b> creados para disputar este encuentro. En cuanto se inicie el partido, cada uno de sus tuits se convertir\u00e1 en una jugada que se compartir\u00e1 con los dem\u00e1s jugadores en el timeline del usuario. <\/p>\n<p><b>Campa\u00f1a con Roncero y Manolete<\/b><\/p>\n<p>La celebraci\u00f3n de #DerbiTweet se ha dado a conocer mediante una campa\u00f1a en medios gr\u00e1ficos e Internet en la que han participan los periodistas deportivos Tom\u00e1s Roncero y Manolete, que han invitado a la afici\u00f3n a tomar parte en este encuentro futbol\u00edstico paralelo en Twitter. Adem\u00e1s, la campa\u00f1a cuenta tambi\u00e9n con presencia en los medios sociales del grupo Prisa y con el apoyo de influencers entre los periodistas deportivos afines a uno u otro equipo.<\/p>\n<p>Los tuiteros del equipo ganador del #DerbiTweet entrar\u00e1n en el sorteo de un pack de productos del Real Madrid o del Atl\u00e9tico, seg\u00fan quien resulte ganador.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con motivo del encuentro de vuelta de la Champions League entre el Real Madrid y el Atl\u00e9tico de Madrid, el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[495,34,123],"class_list":["post-44679","post","type-post","status-publish","format-standard","hentry","category-media","tag-futbol","tag-medios-2","tag-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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