VER a partir de las 8,30<\/a>).<\/p>\nContenidos Madrid Retail Congress<\/b><\/p>\n
Entre otros aspectos, se abordar\u00e1n los nuevos h\u00e1bitos de comportamiento y compra de consumidor, la tienda f\u00edsica y la omnicanalidad como estrategia y el ecommerce como oportunidad m\u00e1s que amenaza, las tecnolog\u00edas en punto de venta como herramientas de apoyo hacia la evoluci\u00f3n necesaria en retail, el valor de la marca como principal activo, los medios de pago y la cyberseguridad, etc.<\/p>\n
Factores todos de los grandes cambios que atraviesa el sector retail analizados por expertos como Gustavo Nu\u00f1ez, director general de Nielsen; Fernando Pasam\u00f3n, socio responsable de retail de Deloitte; Lluis Martinez Ribes, profesor de Esade o Manuel Cumplido de Custo Barcelona, entre otros muchos.<\/p>\n
Talleres pr\u00e1cticos<\/b><\/p>\n
Madrid Retail Congress tambi\u00e9n ofrecer\u00e1 los siguientes diversos talleres pr\u00e1cticos de libre entrada (aforo limitado) a los asistentes:<\/p>\n
\u2022\tIluminaci\u00f3n. No es todo leds lo que reluce.
\n\u2022\tInteligencia en Retail, que es y c\u00f3mo se aplica.
\n\u2022\tDise\u00f1o de punto de venta como factor clave del \u00e9xito.
\n\u2022\tGeolocalizaci\u00f3n, donde poner la tienda.
\n\u2022\tLos cinco ratios a tener en cuenta para el \u00e9xito en un retail.
\n\u2022\tQu\u00e9 son las cualificaciones profesionales en retail y c\u00f3mo utilizarlas.<\/p>\n
M\u00e1s informaci\u00f3n, programa, ponentes, expo, inscripciones en la web de Madrid Retail Congress <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Arranca Madrid Retail Congress, el primer evento de referencia del sector retail organizado por EYE, editora de la revista IPMARK,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,5901],"tags":[],"class_list":["post-44401","post","type-post","status-publish","format-standard","hentry","category-eventos","category-tendencias"],"acf":[],"yoast_head":"\n
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![\"Madrid](\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/04\/Madrid-Retail-Congress-IPMARK.jpg\")
<\/p>\n