{"id":44382,"date":"2015-04-13T16:34:55","date_gmt":"2015-04-13T14:34:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=44382"},"modified":"2015-04-13T16:34:55","modified_gmt":"2015-04-13T14:34:55","slug":"idap-nuevo-trading-desk-de-irismedia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=44382","title":{"rendered":"IDAP, el nuevo Trading Desk de Irismedia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/04\/LOGO_IRISMEDIA_ALTA.jpg\" alt=\"IDAP Irismedia\" width=\"345\" height=\"130\" class=\"alignleft size-full wp-image-44383\" \/><\/p>\n<p>La agencia Irismedia ha seleccionado a Weborama como partner tecnol\u00f3gico para el lanzamiento de su Trading Desk, IDAP (Irismedia Data Advertising Platform).<\/p>\n<p>IDAP es la nueva <b>plataforma de gesti\u00f3n integral de audiencias digitales<\/b> de Irismedia y se constituye como Trading Desk de la compa\u00f1\u00eda para el desarrollo de su actividad en <b>RTB<\/b> (Real Time Bidding) y <b>compra program\u00e1tica<\/b>.<\/p>\n<p>El n\u00facleo de IDAP lo conforman el mayor set de <b>Audience Data<\/b> disponible en el mercado espa\u00f1ol, as\u00ed como su estructura DMP (Data Management Platform)  para la cualificaci\u00f3n y creaci\u00f3n de audiencias a medida y, por \u00faltimo, su DSP (Demand Side Platform) para la compra de inventario en RTB (Real Time Bidding).<\/p>\n<p>Seg\u00fan Jos\u00e9 \u00c1ngel Villar, socio fundador y responsable del \u00e1rea digital de Irismedia, \u201cel mercado de la compra program\u00e1tica se est\u00e1 consolidando r\u00e1pidamente en Espa\u00f1a, y ahora es el momento de plasmar nuestra visi\u00f3n de c\u00f3mo puede y debe abordarse este nuevo enfoque de la planificaci\u00f3n y compra de medios digitales, a trav\u00e9s de la selecci\u00f3n del partner estrat\u00e9gico adecuado, Weborama\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia Irismedia ha seleccionado a Weborama como partner tecnol\u00f3gico para el lanzamiento de su Trading Desk, IDAP (Irismedia Data<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5895],"tags":[324,325],"class_list":["post-44382","post","type-post","status-publish","format-standard","hentry","category-agencias","category-marketing-digital","tag-compra-programatica","tag-rtb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Irismedia IDAP Trading Desk<\/title>\n<meta name=\"description\" content=\"La agencia Irismedia ha seleccionado a Weborama como partner tecnol\u00f3gico para el lanzamiento de su Trading Desk, IDAP (Irismedia Data Advertising Platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=44382\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Irismedia IDAP Trading Desk\" \/>\n<meta property=\"og:description\" content=\"La agencia Irismedia ha seleccionado a Weborama como partner tecnol\u00f3gico para el lanzamiento de su Trading Desk, IDAP (Irismedia Data Advertising Platform\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=44382\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-13T14:34:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/04\/LOGO_IRISMEDIA_ALTA.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"IDAP, el nuevo Trading Desk de Irismedia\",\"datePublished\":\"2015-04-13T14:34:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382\"},\"wordCount\":196,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/LOGO_IRISMEDIA_ALTA.jpg\",\"keywords\":[\"compra program\u00e1tica\",\"RTB\"],\"articleSection\":[\"Agencias\",\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=44382\",\"name\":\"Irismedia IDAP Trading Desk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/LOGO_IRISMEDIA_ALTA.jpg\",\"datePublished\":\"2015-04-13T14:34:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La agencia Irismedia ha seleccionado a Weborama como partner tecnol\u00f3gico para el lanzamiento de su Trading Desk, IDAP (Irismedia Data Advertising Platform\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=44382\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=44382#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IDAP, el nuevo Trading Desk de Irismedia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Irismedia IDAP Trading Desk","description":"La agencia Irismedia ha seleccionado a Weborama como partner tecnol\u00f3gico para el lanzamiento de su Trading Desk, IDAP (Irismedia Data Advertising Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=44382","og_locale":"es_ES","og_type":"article","og_title":"Irismedia IDAP Trading Desk","og_description":"La agencia Irismedia ha seleccionado a Weborama como partner tecnol\u00f3gico para el lanzamiento de su Trading Desk, IDAP (Irismedia Data Advertising Platform","og_url":"https:\/\/ipmark.com\/?p=44382","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2015-04-13T14:34:55+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/04\/LOGO_IRISMEDIA_ALTA.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=44382#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=44382"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"IDAP, el nuevo Trading Desk de Irismedia","datePublished":"2015-04-13T14:34:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=44382"},"wordCount":196,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=44382#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/04\/LOGO_IRISMEDIA_ALTA.jpg","keywords":["compra program\u00e1tica","RTB"],"articleSection":["Agencias","Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=44382","url":"https:\/\/ipmark.com\/?p=44382","name":"Irismedia IDAP Trading Desk","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=44382#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=44382#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/04\/LOGO_IRISMEDIA_ALTA.jpg","datePublished":"2015-04-13T14:34:55+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La agencia Irismedia ha seleccionado a Weborama como partner tecnol\u00f3gico para el lanzamiento de su Trading Desk, IDAP (Irismedia Data Advertising Platform","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=44382#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=44382"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=44382#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=44382#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"IDAP, el nuevo Trading Desk de Irismedia"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/44382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44382"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/44382\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}