{"id":44342,"date":"2015-04-10T13:09:11","date_gmt":"2015-04-10T12:09:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=44342"},"modified":"2015-04-10T13:09:11","modified_gmt":"2015-04-10T12:09:11","slug":"los-premios-nacionales-de-marketing-tienen-listas-corta","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=44342","title":{"rendered":"Los Premios Nacionales de Marketing ya tienen lista corta"},"content":{"rendered":"
\"Lista
Foto de grupo de los asistentes a la proclamaci\u00f3n de los finalistas de los Premios Nacionales de Marketing.<\/figcaption><\/figure>\n

IKEA, Campofr\u00edo, Schweppes, Decathlon, Cacaolat y Estrella de Galicia son las candidatas a premio en la categor\u00eda de Marca, una de las siete que integran la competici\u00f3n dentro de los Premios Nacionales de Marketing.<\/p>\n

En esta s\u00e9ptima edici\u00f3n del certamen se han presentado 194 candidaturas, de las que 41 optar\u00e1n a los galardones que se entregar\u00e1n el pr\u00f3ximo 21 de mayo. <\/p>\n

Adem\u00e1s de las seis nominadas en la secci\u00f3n de Marca, el resto de candidatos que integran la lista corta son: <\/p>\n

\u2022\tPymes<\/b>: Mustache, La Granja de Tiza, Fintonic, Lodi y Anfix.<\/p>\n

\u2022\tInternacionalizaci\u00f3n y Marca Espa\u00f1a<\/b>: Tous, NH Hoteles, Restalia, Atrapalo y Pastas Gallo.<\/p>\n

\u2022\tInnovaci\u00f3n<\/b>: Mytaxi, Simyo, Mitsubishi, Heineken, Samsung, Hawkers y Direct Seguros.<\/p>\n

\u2022\tInstituciones<\/b>: Polic\u00eda Nacional, Pelones Peleones, Gala Proyecto Hombre Murcia, AECC, Cris Contra el C\u00e1ncer y FSC.<\/p>\n

\u2022\tMejor profesional<\/b>: Gabriela D\u00edaz Guardamino, Gema Reig, Paco Hortiguela, C\u00e9sar Vargas, Beatriz Navarro, Gonzalo Saiz y Ricardo de Diego.<\/p>\n

\u2022\tL\u00edder empresarial impulsor de marketing<\/b>: Almudena Rom\u00e1n, Thomas Meyer, Marc Puig Guasch, Dimas Gimeno y Leopoldo Fern\u00e1ndez Pujal.<\/p>\n

Tambi\u00e9n se conceder\u00e1 el Premio Nacional de Marketing<\/b> a propuesta y criterio del propio jurado durante el proceso de deliberaci\u00f3n.<\/p>\n

M\u00e1s all\u00e1 del click<\/b><\/p>\n

Durante la presentaci\u00f3n de la lista corta de los Premios Nacionales del Marketing, que tuvo lugar en el CaixaForum de Barcelona, V\u00edctor Conde, director general de la Asociaci\u00f3n de Marketing de Espa\u00f1a explic\u00f3 que el claim elegido este a\u00f1o ,\u201cM\u00e1s all\u00e1 del click\u201d, hace referencia a la innovaci\u00f3n<\/b> y a la tecnolog\u00eda aplicadas al marketing<\/b>. \u201cPero entendiendo este mundo no como el de los dispositivos tecnol\u00f3gicos, que vendr\u00edan representados por ese click al que hacemos referencia, sino por un mundo en constante y profundo cambio de mentalidad, de actitudes, de aptitudes, de comportamientos, de h\u00e1bitos y oportunidades que se presentan a cada instante\u201d, a\u00f1adi\u00f3.<\/p>\n

Las inscripciones <\/a> para la gala de entrega de los Premios Nacionales de Marketing todav\u00eda est\u00e1n abiertas. <\/p>\n","protected":false},"excerpt":{"rendered":"

IKEA, Campofr\u00edo, Schweppes, Decathlon, Cacaolat y Estrella de Galicia son las candidatas a premio en la categor\u00eda de Marca, una<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[295],"class_list":["post-44342","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-premios-nacionales-de-marketing"],"acf":[],"yoast_head":"\nPremios Nacionales de Marketing 2015 lista corta<\/title>\n<meta name=\"description\" content=\"Lista corta de los Premios Nacionales de Marketing 2015\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=44342\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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