{"id":44098,"date":"2015-03-31T13:41:14","date_gmt":"2015-03-31T12:41:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=44098"},"modified":"2015-03-31T13:41:14","modified_gmt":"2015-03-31T12:41:14","slug":"kia-sincronizacion-multipantalla-para-su-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=44098","title":{"rendered":"Kia, sincronizaci\u00f3n multipantalla para su nueva campa\u00f1a"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/KIA-RIO_campa\u00f1a-sincronizacion.jpg\" alt=\"campa\u00f1a sincronizaci\u00f3n multipantalla de Kia Rio\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-44099\" \/><br \/>\nKia estrena una campa\u00f1a en la que sincroniza en tiempo real el anuncio de TV con la segunda pantalla de la mano de Havas Media, Socialyse, Mobext e Innocean. El objetivo es incrementar la cobertura, aumentar el recuerdo y la notoriedad.<\/p>\n<p>La acci\u00f3nconsiste en la sincronizaci\u00f3n del spot de televisi\u00f3n de Kia Rio y el de sus competidores directos, con el canal social Twitter, as\u00ed como con mobile. <\/p>\n<p>El periodo de sincronizaci\u00f3n es distinto en cada caso, dos horas para los spots de la marca y media hora para los spots de la competencia, siempre segmentando por intereses afines a Kia (motor, @handles de marcas de coches y programaci\u00f3n televisiva af\u00edn).<\/p>\n<p>\u201cEl cambio en los h\u00e1bitos de nuestro potencial comprador, consumiendo los medios paralelamente en varios dispositivos, requiere una reforzada coordinaci\u00f3n de los mensajes que les servimos para optimizar la calidad del impacto. Y, adem\u00e1s de reforzar el mensaje que les mostramos en TV, esta nueva tecnolog\u00eda nos permite complementar la informaci\u00f3n mostrada con m\u00e1s detalles del producto, y facilita su difusi\u00f3n a trav\u00e9s de las redes sociales, se\u00f1ala Florian Fellner, communication manager de Kia Motors. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kia estrena una campa\u00f1a en la que sincroniza en tiempo real el anuncio de TV con la segunda pantalla de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-44098","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kia Rio campa\u00f1a sincronizada 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