{"id":43954,"date":"2015-03-25T17:55:27","date_gmt":"2015-03-25T15:55:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=43954"},"modified":"2015-03-25T17:55:27","modified_gmt":"2015-03-25T15:55:27","slug":"medicion-de-audiencias-digitales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43954","title":{"rendered":"IAB Spain lanza Cuadro de mandos para la medici\u00f3n de audiencias digitales"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/Cuadro_de_mandos_Medici\u00f3n_Audioencias_Digitales_IAB_Spain-1.jpg\" alt=\"Cuadro de mandos medici\u00f3n audiencias digitales IAB Spain\" width=\"345\" height=\"482\" class=\"alignleft size-full wp-image-43955\" \/><\/p>\n<p>El documento \u201cCuadro de mandos para la medici\u00f3n de audiencias digitales\u201d, elaborado por IAB Spain, nace con el objetivo de ayudar a los anunciantes a entender todas las variables (o tambi\u00e9n llamadas KPIs \u2013Key Performance Indicators-) de los informes precampa\u00f1a y de los reportes postcampa\u00f1a. <\/p>\n<p>IAB Spain pretende que los responsables de las campa\u00f1as de las marcas tengan un documento al que poder recurrir cuando tengan alguna duda sobre alguna variable relacionada con la medici\u00f3n de sus audiencias.<br \/>\nEn el <a class=enlace style=font-size:100%; href= https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/Cuadro_de_mandos_Medici\u00f3n_Audioencias_Digitales_IAB_Spain.pdf> Cuadro de mandos para la medici\u00f3n de audiencias digitales<\/a> se especifican diferentes metodolog\u00edas de medici\u00f3n como:<\/p>\n<p>\u2022\t<b>Medici\u00f3n por panel<\/b>, utilizada para cuantificar la poblaci\u00f3n digital, junto con los  indicadores PC y mobile.<\/p>\n<p>\u2022\t<b>Medici\u00f3n censal<\/b>, d\u00f3nde se visualiza otros indicadores como: navegadores, cookies, cookie de sesi\u00f3n y conversiones, entre otros.<\/p>\n<p>\u201cLa mejora continua de la medici\u00f3n de audiencias en medios digitales es fundamental para que los anunciantes sigan invirtiendo cada vez m\u00e1s en el entorno online. Internet es el medio con mayor capacidad de medici\u00f3n, por lo que el mayor conocimiento y por tanto, mayor satisfacci\u00f3n de las marcas es cuesti\u00f3n de tiempo\u201d, ha se\u00f1alado Antonio Traugott, director general de IAB.<\/p>\n<p>El documento ha sido realizado por la Comisi\u00f3n de Medici\u00f3n de Audiencias de IAB Spain, con la colaboraci\u00f3n de ComScore. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El documento \u201cCuadro de mandos para la medici\u00f3n de audiencias digitales\u201d, elaborado por IAB Spain, nace con el objetivo de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-43954","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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