{"id":43950,"date":"2015-03-25T17:48:56","date_gmt":"2015-03-25T15:48:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=43950"},"modified":"2015-03-25T17:48:56","modified_gmt":"2015-03-25T15:48:56","slug":"fnac-trabaja-con-ogilvyone-y-neoogilvy","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43950","title":{"rendered":"FNAC trabajar\u00e1 con OgilvyOne y Neo@Ogilvy"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/Logo_fnac.jpg\" alt=\"FNAC trabajar\u00e1 con OgilvyOne y Neo@Ogilvy\" width=\"345\" height=\"345\" class=\"alignleft size-full wp-image-43951\" \/><\/p>\n<p>Fnac, la multinacional distribuidora de productos culturales, ocio y tecnolog\u00eda, ha confiado su estrategia creativa y de medios a OgilvyOne y Neo@Ogilvy tras llevar a cabo un concurso que se inici\u00f3 a principios de este a\u00f1o. <\/p>\n<p>A partir de ahora, OgilvyOne Madrid ser\u00e1 la agencia creativa de Fnac, mientras que Neo@Ogilvy funcionar\u00e1 como agencia de medios de la compa\u00f1\u00eda, responsabilidades que hasta ahora hab\u00edan desempe\u00f1ado Sra Rushmore y Arena Media, respectivamente. <\/p>\n<p>El objetivo de Fnac en esta nueva etapa es \u201crecuperar la identidad, el posicionamiento y los valores diferenciadores que hacen de la empresa una experiencia \u00fanica en el mercado\u201d.<\/p>\n<p>Ambas agencias ayudar\u00e1n tambi\u00e9n en la definici\u00f3n y puesta en marcha de una <b>nueva estrategia digital<\/b> y, especialmente, a capitalizar el contenido cultural y tecnol\u00f3gico que se genera en Fnac cada d\u00eda. La marca quiere compartirlo con sus consumidores de una manera mucho m\u00e1s innovadora, que aporte valor y que sea directa y cercana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fnac, la multinacional distribuidora de productos culturales, ocio y tecnolog\u00eda, ha confiado su estrategia creativa y de medios a OgilvyOne<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5893],"tags":[],"class_list":["post-43950","post","type-post","status-publish","format-standard","hentry","category-agencias","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fnac OgilvyOne Madrid Neo@Ogilvy<\/title>\n<meta name=\"description\" content=\"Fnac ha confiado su estrategia creativa y de medios a OgilvyOne y 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