{"id":43437,"date":"2015-03-06T15:02:16","date_gmt":"2015-03-06T13:02:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=43437"},"modified":"2015-03-06T15:02:16","modified_gmt":"2015-03-06T13:02:16","slug":"futurebrand-actualiza-la-identidad-visual-de-tenerife","status":"publish","type":"post","link":"https:\/\/ipmark.com\/futurebrand-actualiza-la-identidad-visual-de-tenerife\/","title":{"rendered":"FutureBrand actualiza la identidad visual de Tenerife"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/Tenerife_logo.jpg\" alt=\"RGB ba\u0301sico\" width=\"690\" height=\"389\" class=\"aligncenter size-full wp-image-43438\" \/><\/p>\n<p>La consultora de marca FutureBrand ha llevado a cabo de nuevo la actualizaci\u00f3n de la identidad gr\u00e1fica y el posicionamiento de la marca tur\u00edstica de Tenerife.<\/p>\n<p> \u201cLa <b>imagen de la isla<\/b> y toda su oferta tur\u00edstica han evolucionado desde que creamos su identidad visual y su estrategia diez a\u00f1os atr\u00e1s, y se hac\u00eda necesaria una actualizaci\u00f3n que mostrara a Tenerife como realmente es para poder seguir siendo referencia en el sector, como m\u00ednimo, otros diez a\u00f1os; un destino \u00fanico, c\u00e1lido, natural y muy humano\u201d, explica Cristina Vicedo,  directora general de FutureBrand.<\/p>\n<p>FutureBrand ha abordado el proyecto desde la realizaci\u00f3n de un diagn\u00f3stico para evaluar los gaps existentes entre la realidad de Tenerife y la percepci\u00f3n de sus p\u00fablicos. Ello les ha permitido detectar la necesidad de vincular la nueva estrategia a la personalidad c\u00e1lida, natural y humana de Tenerife, identificando un territorio estrat\u00e9gico que recoge sus valores y los comunica con un nuevo claim,  <b>Tenerife 100 % Vida<\/b>, que hace referencia a los elementos diferenciadores de la isla desde un punto de vista muy emocional.<\/p>\n<p>\u201cEste restyling de la marca conserva los elementos originales, aportando rasgos m\u00e1s redondeados que proporcionan a la marca de un mensaje m\u00e1s cercano y legible, y una nueva gama crom\u00e1tica que se asocia a la idea de calidez. La presencia sutil del Teide supone un plus con respecto a la marca anterior y contribuye a generar reconocimiento del icono de Tenerife por excelencia\u201d, a\u00f1ade Fernando Carmona, director creativo de FutureBrand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La consultora de marca FutureBrand ha llevado a cabo de nuevo la actualizaci\u00f3n de la identidad gr\u00e1fica y el posicionamiento<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-43437","post","type-post","status-publish","format-standard","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Futurebrand Tenerife identidad visual<\/title>\n<meta name=\"description\" content=\"Futurebrand, 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