UPS Pulse of the Online Shopper<\/a>, realizado por UPS y ComScore, que analiza los inputs que impulsan al consumidor online a hacer el camino de compra al completo y en el que, por primera vez, han participado m\u00e1s de 1.000 compradores online de Espa\u00f1a han participado en el estudio.<\/p>\nInformaci\u00f3n detallada<\/b><\/p>\n
La informaci\u00f3n detallada del producto y el contenido online puede que nunca reemplace a un dependiente bien informado, pero puede respaldar la investigaci\u00f3n del cliente antes de visitar la tienda. Solo el 61% afirm\u00f3 que est\u00e1n satisfechos con la cantidad de informaci\u00f3n del producto<\/b> ofrecida para ayudarles a determinar si un producto se ajusta a sus necesidades. En respuesta a preguntas relacionadas con la informaci\u00f3n de entrega<\/b>, el 44% de los espa\u00f1oles encuestados dijeron que prefieren ver la fecha de llegada prevista antes que el n\u00famero de d\u00edas que tardar\u00e1 el producto en llegar.<\/p>\n
Comparar precios<\/b><\/p>\n
El 40% de los consumidores online espa\u00f1oles comparan precios en sus smartphones mientras est\u00e1n en la tienda<\/b>. Las redes sociales tambi\u00e9n influyen en las compras online para el 49% de los consumidores espa\u00f1oles, los segundos m\u00e1s altos en Europa. Ambos compradores, tanto los satisfechos como los insatisfechos, dijeron que expresar\u00edan sus opiniones acerca de sus experiencias online en medios sociales.<\/p>\n
Entrega y devoluciones<\/b><\/p>\n
El 55% de los compradores espa\u00f1oles est\u00e1n satisfechos con la facilidad para hacer devoluciones y cambios online que ofrece el ecommerce espa\u00f1ol. Los plazos de entrega tambi\u00e9n son un factor importante, ya que el 61% de los compradores online espa\u00f1oles ha abandonado el carrito de compra debido a plazos de entrega largos<\/b> o a que la fecha de entrega no est\u00e1 indicada.<\/p>\n
El env\u00edo gratis sigue impulsando las decisiones de compra<\/b>, ya que seg\u00fan el 81% de los compradores online en Espa\u00f1a dijeron que el transporte sin gastos de env\u00edo es importante, y el 36% elige un tiempo de tr\u00e1nsito lento para tener derecho al transporte gratuito.<\/p>\n
![\"es_es_OnlineShopperInfographic_Europe_012715\"](\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/OnlineShopperInfographic_Europe.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ubicaciones alternativas de entrega, m\u00e1s opciones de pago y una mayor adaptaci\u00f3n al canal mobile. Estas son las tres principales<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-43389","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\n
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<\/p>\n