{"id":43369,"date":"2015-03-04T18:21:53","date_gmt":"2015-03-04T16:21:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=43369"},"modified":"2015-03-04T18:21:53","modified_gmt":"2015-03-04T16:21:53","slug":"movistar-fusion-tv-campana-con-la-elite-mundial-del-deporte","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43369","title":{"rendered":"Movistar Fusi\u00f3n TV estrena campa\u00f1a con la \u00e9lite mundial del deporte"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/TVFusion_campa\u00f1a.jpg\" alt=\"TVFusion_campa\u00f1a\" width=\"690\" height=\"388\" class=\"aligncenter size-full wp-image-43370\" \/><\/p>\n<p>Movistar ha reunido por primera vez a los grandes del deporte en su nueva campa\u00f1a \u201cMovistar Fusi\u00f3n TV Deportes\u201d. Rafa Nadal, Valentino Rossi, Jorge Lorenzo y Alejandro Valverde protagonizan la acci\u00f3n, dise\u00f1ada por la agencia McCann. <\/p>\n<p>Es la primera vez que un anunciante re\u00fane a varios deportistas de \u00e9lite de diferentes disciplinas (tenis, ciclismo y motor) y lo hace bajo el siguiente mensaje: \u201c<b>el deporte ha subido de intensidad y la forma de verlo ten\u00eda que estar a la altura<\/b>\u201d. <\/p>\n<p>La campa\u00f1a de Movistar Fusi\u00f3n TV se puede ver en televisi\u00f3n, You Tube, cines, radio, redes sociales y soportes gr\u00e1ficos, entre otros soportes, y se apoya en met\u00e1foras visuales para ensalzar el esfuerzo, la preparaci\u00f3n y la superaci\u00f3n. As\u00ed, algunas escenas muestran a <b>Rafa Nadal<\/b> en un partido contra un tenista de 4 metros de altura, una partida de ajedrez a 180 Km\/h entre <b>Jorge Lorenzo<\/b> y <b>Valentino Rossi<\/b> o dos ej\u00e9rcitos de once guerreros enfrent\u00e1ndose en un campo de f\u00fatbol.<\/p>\n<p>El contenido de estos anuncios ha utilizado en su producci\u00f3n la tecnolog\u00eda de <b>Whatscine<\/b> para que las personas con discapacidades auditivas o visuales puedan disfrutar la pel\u00edcula como el resto de espectadores.<\/p>\n<p>Whatscine, es una soluci\u00f3n desarrollada por la Universidad Carlos III de Madrid, que permite a las personas con discapacidad visual escuchar la audio-descripci\u00f3n y a las personas con discapacidad auditiva seguir el subtitulado, o ver la traducci\u00f3n en lengua de signos, en la pantalla del smartphone, o a trav\u00e9s de unas gafas especiales. <\/p>\n<p>Esta tecnolog\u00eda es un <b>primer paso en el objetivo de MovistarTV de extender la accesibilidad a toda su oferta de contenidos<\/b>, lo cual le convertir\u00eda en la primera televisi\u00f3n de pago accesible a nivel mundial.<\/p>\n<p> <iframe loading=\"lazy\" width=\"854\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/seCtXb7voJg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Movistar ha reunido por primera vez a los grandes del deporte en su nueva campa\u00f1a \u201cMovistar Fusi\u00f3n TV Deportes\u201d. Rafa<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-43369","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Movistar Fusi\u00f3n TV campa\u00f1a publicidad<\/title>\n<meta name=\"description\" content=\"Movistar Fusi\u00f3n TV, McCann, campa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=43369\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Movistar Fusi\u00f3n TV 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