eBook<\/a>, cuya peculiaridad es su enfoque totalmente pr\u00e1ctico, est\u00e1 basado en tres casos reales de \u00e9xito tanto en ecommerce como en retail, expuestos de primera mano por Digital Response, agencia que los llev\u00f3 a cabo.<\/p>\nEl primer caso, basado en la reactivaci\u00f3n de usuarios inactivos, expone c\u00f3mo un ecommerce, cuya base de datos conten\u00eda un tercio de usuarios inactivos, logr\u00f3 cerca de un 6% de reactivaci\u00f3n, aproximadamente 18.000 registros, con la estrategia de e-mail marketing aplicada.<\/p>\n
En el segundo, enfocado a descubrir la causa de una baja entregabilidad, se explica c\u00f3mo un an\u00e1lisis en profundidad de la base de datos, mostr\u00f3 las causas de esta baja entregabilidad en Outlook.com (Hotmail.com). Este descubrimiento aport\u00f3 informaci\u00f3n muy valiosa acerca de cu\u00e1l era el factor determinante de la calidad de los registros.<\/p>\n
El tercer caso, orientado a maximizar la apertura y el click de los e-mails en una campa\u00f1a, muestra un m\u00e9todo muy sencillo y eficaz para lograr un incremento sustancial de las aperturas y clicks, todo ello ilustrado con los datos reales del impacto de la acci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tres ejemplos pr\u00e1cticos de email marketing en ecommerce y retail es el t\u00edtulo del reci\u00e9n publicado eBook de descarga gratuita<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[164],"class_list":["post-43354","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-email-marketing"],"acf":[],"yoast_head":"\n
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<\/p>\n