{"id":43338,"date":"2015-03-03T18:25:16","date_gmt":"2015-03-03T16:25:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=43338"},"modified":"2015-03-03T18:25:16","modified_gmt":"2015-03-03T16:25:16","slug":"la-marca-barcelona-caso-de-exito-en-davos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43338","title":{"rendered":"La marca Barcelona, caso de \u00e9xito en Davos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/Barcelona-Museu-del-Disseny.jpg\" alt=\"Barcelona-Museu del Disseny\" width=\"690\" height=\"449\" class=\"aligncenter size-full wp-image-43339\" \/><\/p>\n<p>Barcelona, una de las seis ciudades con mejor imagen de marca del mundo seg\u00fan el ranking anual de Saffron-The Guardian,  participar\u00e1 los pr\u00f3ximos 10 y el 11 de marzo en el Foro Internacional de Comunicaci\u00f3n de Davos (Suiza). Ser\u00e1 el \u00fanico caso de marca ciudad presente en el Foro. <\/p>\n<p>El responsable de la gesti\u00f3n de la marca Barcelona y director de comunicaci\u00f3n  y atenci\u00f3n ciudadana del Ayuntamiento de Barcelona, <b>Marc Puig i Gu\u00e0rdia<\/b>, presentar\u00e1 ante m\u00e1s de 150 expertos en comunicaci\u00f3n p\u00fablica y privada el trabajo de reposicionamiento de la ciudad en el mundo. <\/p>\n<p>En el marco de las jornadas del Foro, que versan sobre el papel de la comunicaci\u00f3n en el futuro de los negocios, medios, sociedades y pa\u00edses, Marc Puig i Gu\u00e0rdia expondr\u00e1 el <b>proceso estrat\u00e9gico desarrollado desde el Ayuntamiento de Barcelona<\/b> para posicionar la ciudad no s\u00f3lo desde el punto de vista del liderazgo tur\u00edstico, sino tambi\u00e9n desde su vertiente como ciudad atractiva para la captaci\u00f3n de negocio, talento e inversiones. <\/p>\n<figure id=\"attachment_43340\" aria-describedby=\"caption-attachment-43340\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/Marc-Puig-1-300x185.jpg\" alt=\"Marc Puig i Gu\u00e0rdia.\" width=\"300\" height=\"185\" class=\"size-medium wp-image-43340\" \/><figcaption id=\"caption-attachment-43340\" class=\"wp-caption-text\">Marc Puig i Gu\u00e0rdia.<\/figcaption><\/figure>\n<p>En los \u00faltimos a\u00f1os, Barcelona ha desarrollado un nuevo relato de ciudad construido sobre la base de los nuevos sectores estrat\u00e9gicos que la ciudad quiere potenciar y dar visibilidad.  La <b>innovaci\u00f3n, la creatividad y la calidad de vida son los ejes principales de este nuevo posicionamiento<\/b>, que sit\u00faa al ciudadano en el centro de la estrategia. <\/p>\n<p>Marc Puig i Gu\u00e0rdia, director de comunicaci\u00f3n  y Atenci\u00f3n Ciudadana del Ayuntamiento de Barcelona,  opina que \u201cla elecci\u00f3n de la marca Barcelona en el Foro de comunicaci\u00f3n de Davos es el reconocimiento de la privilegiada posici\u00f3n de la ciudad al mundo y la gesti\u00f3n de la marca Barcelona a trav\u00e9s de la construcci\u00f3n de un nuevo relato y posicionamiento, Barcelona Inspira, adecuado a los nuevos valores de la ciudad\u201d. Este reconocimiento internacional,  siendo Davos el m\u00e1s reciente, es la consecuencia de un exhaustivo trabajo  y redefinici\u00f3n de los activos de la marca, con el objetivo de dar respuesta a  los nuevos retos de captaci\u00f3n de inversi\u00f3n, atracci\u00f3n de talento y turistas a los que se enfrentan las ciudades. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona, una de las seis ciudades con mejor imagen de marca del mundo seg\u00fan el ranking anual de Saffron-The Guardian,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-43338","post","type-post","status-publish","format-standard","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>marca 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