{"id":43334,"date":"2015-03-03T18:25:00","date_gmt":"2015-03-03T16:25:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=43334"},"modified":"2015-03-03T18:25:00","modified_gmt":"2015-03-03T16:25:00","slug":"marcas-espanolas-con-mejor-reputacion-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43334","title":{"rendered":"Las marcas espa\u00f1olas con mejor reputaci\u00f3n digital"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/logo-DRINDEX-alta.jpg\" alt=\"logo-DRINDEX-alta\" width=\"345\" height=\"67\" class=\"alignleft size-full wp-image-43335\" \/><\/p>\n<p>Mapfre, Prosegur y Mutua Madrile\u00f1a encabezan el ranking de las marcas con mejor reputaci\u00f3n digital, DRINDEX (Digital Reputation Index), elaborado por el Instituto Superior para el Desarrollo de Internet (ISDI) y la consultora de marketing digital Accsos. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/marcas_reputacion_online.jpg\" alt=\"marcas_reputacion_online\" width=\"345\" height=\"622\" class=\"alignleft size-full wp-image-43350\" \/><\/p>\n<p>La primera edici\u00f3n anual del <a class=enlace style=font-size:100%; href= http:\/\/www.slideshare.net\/DRINDEX>Digital Reputation Index<\/a> mide la reputaci\u00f3n de las 100 compa\u00f1\u00edas con mejor valoraci\u00f3n de imagen de Espa\u00f1a y como primera conclusi\u00f3n muestra que las marcas con mayor reputaci\u00f3n corporativa logran trasladar a Internet su capacidad de generar empleo y mejora econ\u00f3mica.<\/p>\n<p>Mapfre, Prosegur y Mutua Madrile\u00f1a son las tres empresas que lideran el \u00edndice de reputaci\u00f3n digital,  gracias a la <b>solidez de su identidad digital<\/b>, la elevada visibilidad de las acciones de sus respectivas fundaciones, su asociaci\u00f3n a la <b>capacidad de generar empleo a trav\u00e9s de sus perfiles sociales<\/b> y la presencia en portales de empleo.<\/p>\n<p>La <b>presencia web<\/b> se consolida como responsable del 58,85%  de la  visibilidad de la imagen reputacional de las compa\u00f1\u00edas, frente a las repercusiones en medios de comunicaci\u00f3n, que suponen el 9,47%.<\/p>\n<p>En general,  el <b>valor reputacional<\/b> global alcanzado por las 100 empresas que componen el \u00edndice se situ\u00f3 10,78 puntos en el cuarto trimestre de 2014 (en una escala de -100 a 100 puntos) frente a los 5,07 puntos en el segundo trimestre.<\/p>\n<p>Adem\u00e1s se observa un incremento en la visibilidad de <b>atributos corporativos con connotaci\u00f3n positiva<\/b>: acciones de RSC, patrocinios, innovaci\u00f3n, calidad y sostenibilidad. En el cuarto trimestre del a\u00f1o pasado alcanzaron una visibilidad del 3,51% en el ADN reputacional de las compa\u00f1\u00edas, frente al 1,57% logrado en el tercero.<\/p>\n<p>Entre los aspectos negativos, el 13% de las grandes compa\u00f1\u00edas presenta en su perfil reputacional  <b>problemas relacionados con la \u00e9tica y el buen gobierno corporativo  (esc\u00e1ndalos y casos de corrupci\u00f3n), cifra superior a la detectada en los trimestres anteriores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mapfre, Prosegur y Mutua Madrile\u00f1a encabezan el ranking de las marcas con mejor reputaci\u00f3n digital, DRINDEX (Digital Reputation Index), elaborado<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,5895],"tags":[],"class_list":["post-43334","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>reputaci\u00f3n digital marcas espa\u00f1olas<\/title>\n<meta name=\"description\" content=\"Reputaci\u00f3n digital, marcas, Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=43334\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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