{"id":43296,"date":"2015-03-02T18:03:42","date_gmt":"2015-03-02T16:03:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=43296"},"modified":"2015-03-02T18:03:42","modified_gmt":"2015-03-02T16:03:42","slug":"el-fenomeno-whatsapp-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/el-fenomeno-whatsapp-en-espana\/","title":{"rendered":"El fen\u00f3meno Whatsapp en Espa\u00f1a"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/03\/whastsApp.jpg\" alt=\"whastsApp\" width=\"690\" height=\"340\" class=\"aligncenter size-full wp-image-43297\" \/><\/p>\n<p>El uso masivo de Whatsapp en Espa\u00f1a ha abocado al sms a un uso residual. El 70% de los usuarios espa\u00f1oles de telefon\u00eda m\u00f3vil utiliza esta app de mensajer\u00eda instant\u00e1nea. <\/p>\n<p>En Espa\u00f1a la mayor\u00eda de los usuarios de la telefon\u00eda m\u00f3vil ya consideran hace tiempo a Whatsapp como un elemento indispensable de su vida cotidiana. Pero ese 70% de penetraci\u00f3n convierte a <b>Espa\u00f1a en el cuarto pa\u00eds del mundo por uso de Whatsapp<\/b>, seg\u00fan refiere la agencia Ymedia en su resumen mensual de las novedades digitales. Curiosamente, a la cola de los usuarios de Whatsapp est\u00e1n los franceses, con tan solo un 6% de adopci\u00f3n de la aplicaci\u00f3n. <\/p>\n<p>Adem\u00e1s, los espa\u00f1oles nos situamos como los europeos que m\u00e1s utilizan este popular servicio de mensajer\u00eda instant\u00e1nea. Las grandes perjudicadas con esta situaci\u00f3n son las operadoras. Seg\u00fan el informe Telco Trends 2015+ que elabora Strategy &#038;, estas compa\u00f1\u00edas no han podido rentabilizar este inmenso negocio y han sufrido unas p\u00e9rdidas de entre un 30 y un 40% en los \u00faltimos a\u00f1os. <\/p>\n<p>Dicho estudio destaca tambi\u00e9n que la <b>ca\u00edda del sms<\/b>, altamente rentable para las operadoras hasta el a\u00f1o 2012 y ahora reducido a un uso residual, ha sido igual de espectacular que el ascenso de Whatsapp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso masivo de Whatsapp en Espa\u00f1a ha abocado al sms a un uso residual. El 70% de los usuarios<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[152,148,196],"class_list":["post-43296","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-apps","tag-social-media","tag-whatsapp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Whatsapp en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Whatsapp, Espa\u00f1a, penetraci\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/el-fenomeno-whatsapp-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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