5\u00ba Bar\u00f3metro Splio de aperturas de email marketing en m\u00f3vil<\/a>, un estudio recientemente publicado que analiza la incidencia de los dispositivos m\u00f3viles en email marketing<\/b> en nuestro pa\u00eds. <\/p>\n![\"Pr\u00e9sentation](\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/email_marketing2015.jpg\")
<\/p>\n
De los resultados del estudio se pueden extraer tres conclusiones: <\/p>\n
\u2022\tEl usuario espa\u00f1ol es omnicanal<\/b>, destaca en la adopci\u00f3n y uso de los dispositivos m\u00f3viles y demanda una comunicaci\u00f3n adaptada a estos dispositivos.<\/p>\n
\u2022\t Por tanto, la optimizaci\u00f3n m\u00f3vil de los emails<\/b> es hoy imprescindible para cualquier negocio, sea o no el email marketing su principal fuente de comunicaci\u00f3n.<\/p>\n
\u2022\tLas empresas espa\u00f1ola a\u00fan no est\u00e1n 100% por el responsive design<\/b> ni pensando sus emails para dispositivos m\u00f3viles, aunque se ve una tendencia al cambio (el 35% de los responsable de marketing dicen que usan siempre o muy a menudo responsive design para sus emails.<\/p>\n
iPhone, dispositivo preferido de apertura de emails<\/b><\/p>\n
Tanto en tablets como en smartphones, el sistema operativo m\u00e1s usado para las aperturas de email marketing es iOs (m\u00e1s del 63%), seguido de Android (35%). <\/p>\n
Respecto a los dispositivos, el smartphone<\/b> es el m\u00e1s usado para abrir los emails, con un 71,1% de la cuota, seguido de lejos (alrededor del 28%) por las <\/b>tablets<\/b>. Las aperturas en tablet no llegar\u00e1n a igualar a las de smartphone, pero son un dispositivo importante a tener en cuenta a la hora de adaptar los emails a m\u00f3vil, porque los usuarios de tablet son clientes que gastan m\u00e1s<\/b>.<\/p>\n
iPad es el l\u00edder de aperturas de email marketing en tablets<\/b>, con valores que rozan el 25%, seguido de muy lejos por Android Tablets. <\/p>\n","protected":false},"excerpt":{"rendered":"
La tasa de apertura de email markerting en m\u00f3viles se consolida en Espa\u00f1a. El porcentaje de emails abiertos desde estos<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[164,109],"class_list":["post-43155","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-email-marketing","tag-mobile"],"acf":[],"yoast_head":"\n
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<\/p>\n