{"id":43150,"date":"2015-02-24T14:19:49","date_gmt":"2015-02-24T12:19:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=43150"},"modified":"2015-02-24T14:19:49","modified_gmt":"2015-02-24T12:19:49","slug":"nielsen-evaluara-todos-los-sectores-de-lujo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43150","title":{"rendered":"Nielsen evaluar\u00e1 todos los sectores de lujo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/luxury-brands.jpg\" alt=\"luxury-brands\" width=\"690\" height=\"364\" class=\"aligncenter size-full wp-image-43151\" \/><\/p>\n<p>La consultora Nielsen, que hasta ahora estudiaba los sectores de la cosm\u00e9tica y las fragancias de selectivo, emplear\u00e1 su expertise para identificar todas las claves del potente sector del lujo, que mueve alrededor de 223.000 millones de euros y crece de manera estable y sostenida durante los \u00faltimos a\u00f1os. <\/p>\n<p>El an\u00e1lisis de la consultora abarcar\u00e1 todos los subsectores de la <b>industria del lujo<\/b>, es decir, textil, accesorios, cosm\u00e9tica, joyer\u00eda, estilo de vida, etc. El objetivo es proporcionar el enfoque adecuado a las marcas y comercios para atraer la atenci\u00f3n del shopper y adecuar las estrategias de negocio a sus demandas y h\u00e1bitos de compra.<\/p>\n<figure id=\"attachment_43152\" aria-describedby=\"caption-attachment-43152\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/GustavoNu\u00f1ez.jpg\" alt=\"Gustavo N\u00fa\u00f1ez, director general de Nielsen Iberia. \" width=\"345\" height=\"197\" class=\"size-full wp-image-43152\" \/><figcaption id=\"caption-attachment-43152\" class=\"wp-caption-text\">Gustavo N\u00fa\u00f1ez, director general de Nielsen Iberia.<\/figcaption><\/figure>\n<p>Seg\u00fan el director general de Nielsen Iberia, Gustavo N\u00fa\u00f1ez, \u201clos sectores de lujo han mostrado incluso durante la crisis una gran fortaleza, apoyado por el auge de pa\u00edses emergentes que, como China o Rusia, han potenciado el papel del <b>turismo de shopping<\/b>, que se ha convertido en una fuente sana de crecimiento para las econom\u00edas maduras como las europeas. El <b>sector del lujo en Espa\u00f1a<\/b> debe beneficiarse de esta corriente de crecimiento y es fundamental para marcas y retailers conocer c\u00f3mo es el shopper para acertar en sus estrategias\u201d.<\/p>\n<p><b>M\u00e1s multimillonarios<\/b><\/p>\n<p>La entrada de Nielsen en el lujo tambi\u00e9n se produce en un momento de <b>incremento del n\u00famero de multimillonarios en el mundo<\/b>. El a\u00f1o pasado, 135 personas m\u00e1s pasaron a engrosar la lista de fortunas con m\u00e1s de mil millones de d\u00f3lares. <\/p>\n<p>Todo ello conforma un caldo de cultivo perfecto para analizar un mercado al alza del que Espa\u00f1a, como destino ex\u00f3tico, se puede beneficiar, aunque es necesario el desarrollo de las estrategias adecuadas en gesti\u00f3n de marca y shopper para rentabilizar las acciones comerciales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La consultora Nielsen, que hasta ahora estudiaba los sectores de la cosm\u00e9tica y las fragancias de selectivo, emplear\u00e1 su expertise<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-43150","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site 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