Estudio sobre prioridades digitales en 2015<\/a>, la inversi\u00f3n en marketing m\u00f3vil crecer\u00e1 este a\u00f1o un 62,93 % en los cinco pa\u00edses consultados: Espa\u00f1a, M\u00e9xico, Colombia, Per\u00fa y Chile. <\/p>\nEl grueso de empresas encuestadas han entendido claramente la importancia de trabajar con emails optimizados para smartphones<\/b>, con un 46,36% que incrementar\u00e1 sus inversiones. <\/p>\n
Le sigue en inter\u00e9s el dise\u00f1o de presencias m\u00f3viles para vender m\u00e1s (41,44%) y el desarrollo de aplicaciones nativas (con el 39,64%).<\/p>\n
![\"marketingmovil\"](\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/marketingmovil.jpg\")
<\/p>\n
El m\u00f3vil search<\/b> y los pagos m\u00f3viles<\/b> ganan en protagonismo respecto el a\u00f1o pasado. Ambos conceptos son una clara prioridad para el 35,45% y el 34,29%, respectivamente, de las compa\u00f1\u00edas entrevistadas. Hace solo un a\u00f1o ambas disciplinas eran solo consideradas como importantes por poco m\u00e1s del 20% de las empresas. <\/p>\n
Por el contrario, cupones<\/b>, SMS<\/b> y <\/b>QR Codes<\/b> son percibidos como t\u00e9cnicas menos atractivas y de menor recorrido en el \u00e1mbito m\u00f3vil.<\/p>\n
Experiencia omnicanal<\/b><\/p>\n
Por otro lado, el 60% de las empresas entrevistadas por la consultora Multiplica, conf\u00edan en que este a\u00f1o sus estrategias omnicanal, sin percibirse diferencias significativas entre pa\u00edses. En cualquier industria y sector, la multicanalidad<\/b> y la experiencia omnicanal del cliente se convierten en la m\u00e1xima para los pr\u00f3ximos tres a\u00f1os, muy por delante de otras disciplinas o l\u00edneas de trabajo como las redes sociales o el Big Data.<\/p>\n","protected":false},"excerpt":{"rendered":"
El desarrollo mobile ser\u00e1 determinante en el negocio de las marcas durante este a\u00f1o, en el que se espera que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-43130","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\n
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<\/p>\n