{"id":43086,"date":"2015-02-20T15:14:16","date_gmt":"2015-02-20T13:14:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=43086"},"modified":"2015-02-20T15:14:16","modified_gmt":"2015-02-20T13:14:16","slug":"srburns-envia-la-felipe-script-la-casa-real","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43086","title":{"rendered":"SrBurns env\u00eda la Felipe Script a la Casa Real"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/FelipeVI_tipografia.jpg\" alt=\"FelipeVI_tipografia\" width=\"690\" height=\"404\" class=\"aligncenter size-full wp-image-43087\" \/><\/p>\n<p>La agencia ha enviado a la Casa Real la tipograf\u00eda creada especialmente para Felipe VI. La Felipe Script se inspira en el primer discurso escrito por el rey  en 1981, cuando contaba tan solo 13 a\u00f1os. <\/p>\n<p>En palabras de los creativos de SrBurns, \u201cla publicidad busca conectar con la calle. Eso es precisamente lo que hemos querido conseguir con esta tipograf\u00eda, hacer una letra que todos podamos utilizar en nuestro ordenador y que nos toque la fibra\u201d.<\/p>\n<p>Para dar a conocer esta nueva tipograf\u00eda, la agencia cre\u00f3 un personaje ficticio, Javier de la Fuente, que fue el encargado de contar el origen de la <a class=enlace style=font-size:100%; href=http:\/\/www.felipescript.com>Felipe Script<\/a>, despertando el inter\u00e9s de muchos usuarios y llegando a m\u00e1s de 10.000 descargas en las primeras semanas de la campa\u00f1a. <\/p>\n<p>La acci\u00f3n Felipe Script tambi\u00e9n es un reconocimiento al comportamiento aperturista que est\u00e1 adquiriendo la Casa Real en las redes sociales. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia ha enviado a la Casa Real la tipograf\u00eda creada especialmente para Felipe VI. La Felipe Script se inspira<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-43086","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Felipe Script tipograf\u00eda<\/title>\n<meta name=\"description\" content=\"Felipe Script, tipograf\u00eda, Felipe VI\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=43086\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Felipe Script tipograf\u00eda\" 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