{"id":43050,"date":"2015-02-19T14:40:53","date_gmt":"2015-02-19T12:40:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=43050"},"modified":"2015-02-19T14:40:53","modified_gmt":"2015-02-19T12:40:53","slug":"hornimans-refresca-imagen-con-judit-masco","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43050","title":{"rendered":"Hornimans refresca su imagen con Judit Masc\u00f3"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/Hornimans_JudithMasco.jpg\" alt=\"Hornimans_JudithMasco\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-43052\" \/><\/p>\n<p>La marca especializada en t\u00e9s e infusiones renueva su l\u00ednea de comunicaci\u00f3n con el fichaje de la modelo Judit Masc\u00f3 como nueva embajadora de Hornimans. <\/p>\n<p>El objetivo es reforzar la asociaci\u00f3n de los atributos de <b>beneficio<\/b> y <\/b>bienestar<\/b> a la marca Hornimans. Para ello ir\u00e1n lanzando diferentes campa\u00f1as de producto a lo largo de este a\u00f1o en las que Judit Masc\u00f3 presentar\u00e1 las novedades de la compa\u00f1\u00eda. As\u00ed mismo, Hornimans estrena una versi\u00f3n actualizada de su jingle original. <\/p>\n<p>La primera acci\u00f3n que se lanza bajo esta nueva imagen es el Plan L\u00ednea de Hornimans. Creada por Tiempo BBDO, se trata de una campa\u00f1a ya cl\u00e1sica en la comunicaci\u00f3n de la marca y en la que Masc\u00f3 propone a las consumidoras un plan que combina tres infusiones diferentes, tres veces al d\u00eda y durante tres semanas, para mantener su silueta. <\/p>\n<p>La campa\u00f1a tiene \u00e1mbito nacional y las ejecuciones en televisi\u00f3n ir\u00e1n acompa\u00f1ada de acciones en el punto de venta.<\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/eMu7_sEAHUo\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca especializada en t\u00e9s e infusiones renueva su l\u00ednea de comunicaci\u00f3n con el fichaje de la modelo Judit Masc\u00f3<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-43050","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hornimans Judit Masc\u00f3<\/title>\n<meta name=\"description\" content=\"Hornimans, Judit Masc\u00f3, publicidad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=43050\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hornimans Judit Masc\u00f3\" \/>\n<meta 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