{"id":43045,"date":"2015-02-19T14:34:23","date_gmt":"2015-02-19T12:34:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=43045"},"modified":"2015-02-19T14:34:23","modified_gmt":"2015-02-19T12:34:23","slug":"inteligencia-competitiva-nueva-linea-de-monitorizacion-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43045","title":{"rendered":"Inteligencia competitiva, nueva l\u00ednea de monitorizaci\u00f3n digital"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/inteligenciacompetitiva.jpg\" alt=\"inteligenciacompetitiva\" width=\"345\" height=\"110\" class=\"alignleft size-full wp-image-43046\" \/><\/p>\n<p>Una startup espa\u00f1ola ha creado una herramienta de inteligencia competitiva que permite monitorizar las estrategias online de la competencia y obtener informes en tiempo real. <\/p>\n<p>\u201cEl objetivo es ofrecer a las empresas una plataforma de <b>marketing digital<\/b> acorde con las necesidades actuales del sector y que permita, aplicando la <b>inteligencia competitiva<\/b>, analizar los movimientos online de los competidores\u201d, explica Pere Codina, fundador de <a class=enlace style=font-size:100%; href= http:\/\/www.kompyte.com\/es\/>Kompyte<\/a>, ganadora del premio Barcelona Ventures a la startup m\u00e1s internacional y negocio escalable. <\/p>\n<p>La herramienta permite monitorizar las actualizaciones online de la competencia en sus p\u00e1ginas web, redes sociales, cambios en el posicionamiento SEO y cambios en las campa\u00f1as de pago por click (SEM), adem\u00e1s de detectar la aparici\u00f3n de nuevos competidores. <\/p>\n<p>El usuario puede ver si otros agentes del mercado han realizado cambios en la web, han subido un nuevo banner, han presentado un nuevo producto, aumentado su engagement en redes sociales o blog y qu\u00e9 tipo de comunicaci\u00f3n tienen con su comunidad online. <\/p>\n<p>La plataforma tambi\u00e9n permite obtener informes en 10 minutos descargables en formato PDF. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una startup espa\u00f1ola ha creado una herramienta de inteligencia competitiva que permite monitorizar las estrategias online de la competencia y<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-43045","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inteligencia competitiva<\/title>\n<meta name=\"description\" content=\"Inteligencia competitiva, marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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