{"id":43013,"date":"2015-02-18T18:51:11","date_gmt":"2015-02-18T16:51:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=43013"},"modified":"2015-02-18T18:51:11","modified_gmt":"2015-02-18T16:51:11","slug":"existe-el-logo-perfecto","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43013","title":{"rendered":"\u00bfExiste el logo perfecto?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/Logos_Perfectos.jpg\" alt=\"Logos_Perfectos\" width=\"690\" height=\"449\" class=\"aligncenter size-full wp-image-43015\" \/><\/p>\n<p>El logo perfecto no solamente es atractivo visualmente. Tiene que ser efectivo y comunicar los elementos que representan a la marca. Es el primer paso para desarrollar la imagen corporativa de un negocio. Si su dise\u00f1o cumple una serie de premisas tambi\u00e9n incrementar\u00e1 el valor de la compa\u00f1\u00eda. <\/p>\n<p>\u00bfPero c\u00f3mo se consigue dise\u00f1ar el <b>logo perfecto<\/b>? \u00bfC\u00f3mo lograr que una imagen ayude a distinguir perfectamente una marca de su competencia?<\/p>\n<p>El logo perfecto tiene que ser <b>simple, original, relevante, atemporal, vers\u00e1til y \u00fanico<\/b>. Hay que conjugar muchos factores para alcanzar ese objetivo. <\/p>\n<p>Lo primero es definir la marca, convertirla en el coraz\u00f3n de la empresa y generar asociaciones positivas. Para ello hay que \u00abresumir\u00bb la empresa en cinco puntos: idea clave, valores, personalidad, p\u00fablico objetivo y posicionamiento. <\/p>\n<p>La tarea puede resultar complicada. 99designs, la web global de dise\u00f1o online experta en desarrollar logos para empresas, ha creado un <a class=enlace style=font-size:100%; href= https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/ebook-4-steps_ES.pdf>manual digital<\/a> en el que descubre las claves fundamentales para desarrollar un <b>buen branding<\/b>.<\/p>\n<p>El manual parte de un formulario que ense\u00f1a a definir la marca desde el punto de vista de los dise\u00f1adores. Adem\u00e1s, incluye un muestrario de las opciones m\u00e1s acertadas de logos a lo largo de la historia y explicaciones sobre los atributos visuales que mejor comunican los valores de una organizaci\u00f3n o la elecci\u00f3n de estilos, colores y tipograf\u00edas.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El logo perfecto no solamente es atractivo visualmente. Tiene que ser efectivo y comunicar los elementos que representan a la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-43013","post","type-post","status-publish","format-standard","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logo perfecto<\/title>\n<meta name=\"description\" content=\"Logos, branding, manual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=43013\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo perfecto\" 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