{"id":43006,"date":"2015-02-18T18:39:05","date_gmt":"2015-02-18T16:39:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=43006"},"modified":"2015-02-18T18:39:05","modified_gmt":"2015-02-18T16:39:05","slug":"nespresso-lanza-los-descafeinados-de-sus-grands-crus","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43006","title":{"rendered":"Nespresso lanza los dobles descafeinados de sus Grands Crus"},"content":{"rendered":"

\"uncafecontudoble_nespresso\"<\/p>\n

Alter Ego es la denominaci\u00f3n de la nueva gama de caf\u00e9s Nespresso, compuesta por las versiones descafeinadas de sus tres Grands Crus m\u00e1s valorados, Arpeggio, Volluto y Vivalto Lungo. El lanzamiento, que arranca en Espa\u00f1a, est\u00e1 apoyado por una ambiciosa campa\u00f1a de marketing que cuenta con la colaboraci\u00f3n del fot\u00f3grafo Fran\u00e7ois Brunelle*.<\/p>\n

La campa\u00f1a, titulada \u201cUn caf\u00e9 con tu doble\u201d ha sido ideada por la agencia Momentum y consta de dos fases, centr\u00e1ndose la primera de ellas en la captaci\u00f3n de los dobles a trav\u00e9s de su microsite<\/a>, adem\u00e1s de una acci\u00f3n especial en televisi\u00f3n para crear conocimiento y notoriedad. Nespresso ha querido estrenar esta acci\u00f3n en Espa\u00f1a, mercado en el que existe una gran demanda de caf\u00e9s descafeinados. <\/p>\n

\"El
El punto rojo identifica los \u00abdobles\u00bb descafeinados de los Grands Crus Nespresso.<\/figcaption><\/figure>\n

Los consumidores podr\u00e1n participar en la acci\u00f3n de tres maneras diferentes: subiendo sus fotos a la microsite para que Nespresso les ayude a encontrar a su alter ego; animando a su doble, si es que ya lo conoce, a subir tambi\u00e9n su foto para optar al shooting especial de Fran\u00e7ois Brunelle, o siendo reclutado por Nespresso en algunas de sus boutiques y centros comerciales de Madrid, Barcelona y Bilbao.<\/p>\n

En la segunda fase de la campa\u00f1a las parejas de dobles se encontrar\u00e1n por primera vez para tomar juntos un caf\u00e9. Durante los dos d\u00edas siguientes se llevar\u00e1n a cabo las sesiones en las que Fran\u00e7ois Brunelle immortalizar\u00e1 a las 12 parejas de dobles ganadoras. <\/p>\n

Como broche final de la campa\u00f1a, una exposici\u00f3n fotogr\u00e1fica mostrar\u00e1 el resultado del trabajo de Brunelle en las principales boutiques de Nespresso, a partir del mes de septiembre. <\/p>\n

Gama Alter Ego<\/b><\/p>\n

La nueva gama Alter Ego est\u00e1 compuesta por las versiones descafeinadas de los tres Grands Crus m\u00e1s valorados entre los clientes y socios del Club Nespresso: Arpeggio, Volluto y Vivalto Lungo. <\/p>\n

Con estas nuevas incorporaciones, la marca ampl\u00eda sus tres familias Espresso, Lungo e Intenso y alcanza las 23 variedades de caf\u00e9 en su gama permanente.<\/p>\n

Los nuevos caf\u00e9s se han dise\u00f1ado especialmente para igualar el car\u00e1cter y el aroma de los Grands Crus originales y que puedan ser degustados a cualquier hora del d\u00eda o de la noche, sin perder el sue\u00f1o.<\/p>\n

Los Grands Crus descafeinados est\u00e1n disponibles en las boutiques Nespresso de todo el mundo. Tambi\u00e9n pueden adquirirse a trav\u00e9s de los centros de atenci\u00f3n al cliente de Nespresso y en la p\u00e1gina web de Nespresso.<\/p>\n

<\/p>\n

*El fot\u00f3grafo canadiense Fran\u00e7ois Brunelle lleva m\u00e1s de 15 a\u00f1os viajando por todo el mundo en busca de personas que, sin tener ning\u00fan vinculo de sangre, guarden gran parecido entre s\u00ed. <\/p>\n

<\/TD><\/TABLE><\/p>\n","protected":false},"excerpt":{"rendered":"

Alter Ego es la denominaci\u00f3n de la nueva gama de caf\u00e9s Nespresso, compuesta por las versiones descafeinadas de sus tres<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-43006","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"\nNespresso descafeinados Grand Crus<\/title>\n<meta name=\"description\" content=\"Nespresso, descafeinados, Grand Crus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=43006\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nespresso descafeinados Grand 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