{"id":43002,"date":"2015-02-18T18:31:46","date_gmt":"2015-02-18T16:31:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=43002"},"modified":"2015-02-18T18:31:46","modified_gmt":"2015-02-18T16:31:46","slug":"roca-confia-shackleton-las-reformas-del-bano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=43002","title":{"rendered":"Roca conf\u00eda a Shackleton las reformas del ba\u00f1o"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/Roca_Una-vida-contigo-2.jpg\" alt=\"Roca_Una vida contigo 2\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-43003\" \/><\/p>\n<p>\u201cRoca. Una vida contigo\u201d es la primera campa\u00f1a de Shackleton para la compa\u00f1\u00eda de cer\u00e1mica sanitaria, cuyo objetivo es promocionar la renovaci\u00f3n de los ba\u00f1os residenciales y reforzar algunas categor\u00edas de producto de la marca en el \u00e1rea de reformas. <\/p>\n<p>Shackleton se ha adjudicado la cuenta de <b>Roca<\/b> despu\u00e9s de competir en concurso junto a Lola y Tiempo BBDO, agencia que manejaba la cuenta hasta el momento. <\/p>\n<p>Bajo el claim \u201c<b>Roca. Una vida contigo<\/b>\u201d, la agencia ha desarrollado una campa\u00f1a, que adem\u00e1s de sintetizar la evoluci\u00f3n de la compa\u00f1\u00eda y reflejar su esencia, destaca la importancia que tienen los ba\u00f1os en la vida de las personas, \u201cun espacio donde ocurren cosas m\u00e1gicas, maravillosas e \u00edntimas, un espacio que cuidamos, protegemos y reformamos\u201d. <\/p>\n<p>La campa\u00f1a, que estar\u00e1 vigente durante todo el a\u00f1o 2015, consta de cinco spots en los que la m\u00fasica juega un papel fundamental, con una versi\u00f3n del bolero \u201cToda una vida\u201d realizada por el artista malague\u00f1o Zenet. En las piezas se presenta a Roca como una marca cercana, instalada en las familias espa\u00f1olas desde hace casi 100 a\u00f1os. <\/p>\n<p>El mix de medios tambi\u00e9n incluye cu\u00f1as de radio, gr\u00e1ficas para prensa y revistas, digital, exterior, acciones en el canal, material para la distribuci\u00f3n, making of y la  microsite <a class=enlace style=font-size:100%; href= http:\/\/www.roca.es\/reformaconroca\/>reformaconroca<\/a>, donde los usuarios pueden inspirarse, asesorarse y solicitar presupuesto para reformar su ba\u00f1o.<\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/-PAdNm0Hhfs\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cRoca. Una vida contigo\u201d es la primera campa\u00f1a de Shackleton para la compa\u00f1\u00eda de cer\u00e1mica sanitaria, cuyo objetivo es promocionar<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-43002","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shackleton, Roca, campa\u00f1a publicidad<\/title>\n<meta name=\"description\" content=\"Shackleton, Roca, publicidad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=43002\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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