{"id":42944,"date":"2015-02-17T17:40:44","date_gmt":"2015-02-17T15:40:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=42944"},"modified":"2015-02-17T17:40:44","modified_gmt":"2015-02-17T15:40:44","slug":"la-publicidad-exterior-crece","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=42944","title":{"rendered":"La publicidad exterior vuelve a crecer"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/publicidadexterior_espa\u00f1a.jpg\" alt=\"publicidadexterior_espa\u00f1a\" width=\"690\" height=\"394\" class=\"aligncenter size-full wp-image-42945\" \/><\/p>\n<p>El sector espa\u00f1ol de la publicidad exterior creci\u00f3 un 4,1% en 2014, despu\u00e9s de tres a\u00f1os de ca\u00eddas consecutivas. La evoluci\u00f3n positiva se consolidar\u00e1 este a\u00f1o como resultado de una mejor coyuntura econ\u00f3mica y el impulso de las cuatro consultas electorales. <\/p>\n<p>El volumen de negocio agregado de las empresas que gestionan publicidad exterior se situ\u00f3 en 385 millones de euros en 2014, una cifra que ascender\u00e1 hasta los 405 millones de euros este a\u00f1o, para el que la consultora DBK espera crecimientos de alrededor de un 5%. <\/p>\n<p>La actividad en el sector de la publicidad exterior continua marcada por la creciente diversidad de soportes y formatos, y por el desarrollo de la publicidad exterior digital, favoreciendo el incremento del n\u00famero de clientes procedentes de sectores que tradicionalmente no empleaban la publicidad exterior.<\/p>\n<p>El informe elaborado por DBK tambi\u00e9n apunta a que el sector, integrado por medio centenar de empresas, presenta un creciente grado de concentraci\u00f3n en los operadores l\u00edderes. La cuota de mercado conjunta de las cinco primeras compa\u00f1\u00edas se aproxima al 65%, alcanzando el 80% al considerar a las diez primeras.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/PublicidadExterior2015.jpg\" alt=\"PublicidadExterior2015\" width=\"690\" height=\"355\" class=\"aligncenter size-full wp-image-42946\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector espa\u00f1ol de la publicidad exterior creci\u00f3 un 4,1% en 2014, despu\u00e9s de tres a\u00f1os de ca\u00eddas consecutivas. La<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-42944","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad exterior Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Publicidad exterior, evoluci\u00f3n, Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=42944\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad exterior Espa\u00f1a\" \/>\n<meta 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