{"id":42932,"date":"2015-02-16T18:33:13","date_gmt":"2015-02-16T16:33:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=42932"},"modified":"2015-02-16T18:33:13","modified_gmt":"2015-02-16T16:33:13","slug":"asus-apuesta-por-el-marketing-colaborativo-para-asus-zenfone-5","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=42932","title":{"rendered":"ASUS apuesta por el marketing colaborativo para el lanzamiento del ASUS ZenFone 5"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/ASUS.jpg\" alt=\"ASUS\" width=\"690\" height=\"485\" class=\"aligncenter size-full wp-image-42933\" \/><\/p>\n<p>ASUS ha llevado a cabo una campa\u00f1a de marketing colaborativo con trnd en la que los participantes han experimentado con el ASUS ZenFone 5 y han difundido su opini\u00f3n. Los usuarios han otorgado un 4,66 sobre 5 al nuevo smartphone.<\/p>\n<p>En esta acci\u00f3n, <a class=enlace style=font-size:100%; href= http:\/\/www.asus.com\/es\/>ASUS<\/a> y <a class=enlace style=font-size:100%; href= http:\/\/www.trnd.es\/>trnd<\/a> seleccionaron a 50 usuarios de dispositivos tecnol\u00f3gicos, con un perfil activo en el medio online y habituales lectores de opiniones en l\u00ednea de otros consumidores. Los seleccionados recibieron un pack exclusivo con el modelo ZenFone 5 de 16 GB, una funda ASUS View Flip, as\u00ed como informaci\u00f3n detallada sobre el producto y el funcionamiento del proyecto. Dotados con todas esas herramientas, se convirtieron en colaboradores en el marketing de la marca con la misi\u00f3n de probar, valorar el nuevo tel\u00e9fono y compartir su opini\u00f3n mediante rese\u00f1as en tiendas online, plataformas de comparaci\u00f3n de productos, redes sociales o blogs personales.<\/p>\n<p><b>La evaluaci\u00f3n de la campa\u00f1a<\/b><\/p>\n<p>Tras varias semanas probando el ASUS ZenFone 5 y compartiendo las experiencias en la red, los participantes generaron un gran impacto con 257 rese\u00f1as online (5,56 rese\u00f1as de media por persona). La mayor\u00eda se realizaron en p\u00e1ginas web de tecnolog\u00eda, foros y blogs, y el 69% de todas ellas fue valorado con 5 estrellas, con un promedio total de 4,66 sobre 5. Adem\u00e1s, hay que sumar la actividad en la plataforma de trnd, donde se consiguieron 14.639 visitas \u00fanicas, 521 comentarios y se ha alcanzado la cifra total de 99.019 brand impressions. Con todo el contenido generado por los consumidores, se logr\u00f3 aumentar notablemente la notoriedad del lanzamiento y se mejor\u00f3 el posicionamiento SEO del ZenFone 5 en Google.<\/p>\n<p>Cabe destacar que un 94% aprueba la frase \u201c<b>La experiencia e innovaci\u00f3n de ASUS, juntas en un smartphone<\/b>\u201d con la que se present\u00f3 el proyecto, destacando en la mayor\u00eda de opiniones las prestaciones de la pantalla, la fluidez para navegar en su interfaz propia ZenUI y la calidad en su conjunto. Adem\u00e1s, otro 94% de los seleccionados declara su intenci\u00f3n de seguir utilizando el terminal de ASUS: \u201cLa pantalla es un panel IPS que tiene muy buena calidad y por mucho que te acerques a ella no vas a ver ning\u00fan p\u00edxel, el t\u00e1ctil funciona a las mil maravillas y el modo guante hace de \u00e9l un tel\u00e9fono muy especial. La c\u00e1mara de 8 MP tiene muy buena calidad y un mont\u00f3n de modos, tanto de v\u00eddeo como de fotos, lo que la hace una muy buena c\u00e1mara. El resto de funciones son todo maravillas y yo ya he sustituido mi antiguo smartphone por \u00e9ste sin dudarlo ni un momento\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASUS ha llevado a cabo una campa\u00f1a de marketing colaborativo con trnd en la que los participantes han experimentado con<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[113],"class_list":["post-42932","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing-colaborativo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASUS ZenFone 5 marketing colaborativo<\/title>\n<meta name=\"description\" content=\"ASUS ZenFone 5, trnd, marketing\" \/>\n<meta name=\"robots\" content=\"index, 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