{"id":42922,"date":"2015-02-16T18:24:28","date_gmt":"2015-02-16T16:24:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=42922"},"modified":"2015-02-16T18:24:28","modified_gmt":"2015-02-16T16:24:28","slug":"tesoro-publico-lanza-deuda-del-estado","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=42922","title":{"rendered":"Tesoro P\u00fablico, nuevo spot de la Deuda del Estado"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/TesoroPublico_DArwinCo.jpg\" alt=\"TesoroPublico_DArwinCo\" width=\"345\" height=\"194\" class=\"alignleft size-full wp-image-42923\" \/><\/p>\n<p>El Tesoro P\u00fablico acaba de poner en marcha una nueva campa\u00f1a para dar a conocer su oferta de Deuda del Estado. <\/p>\n<p>Dise\u00f1ada por Darwin &#038; Co, que renov\u00f3 hace unos meses su contrato con la entidad, la acci\u00f3n se desarrolla en televisi\u00f3n, prensa, radio e internet. Se trata del segundo trabajo que Darwin &#038; Co realiza para <b>Tesoro P\u00fablico<\/b>, desde que le adjudicara su estrategia de comunicaci\u00f3n en 2013. <\/p>\n<p>La nueva campa\u00f1a de la Deuda del Estado establece un paralelismo entre las caracter\u00edsticas de los valores del <b>Tesoro P\u00fablico<\/b> &#8211; como una inversi\u00f3n segura, estable y de confianza &#8211; y los valores emocionales de los inversores, reforzando la idea de que \u201clos valores del Tesoro son mis valores\u201d.<\/p>\n<p>La acci\u00f3n tambi\u00e9n convierte el eje de la anterior campa\u00f1a, \u00abYo invierto aqu\u00ed\u00bb, en el nuevo cierre del Tesoro P\u00fablico. Con lo que se pretende reforzar la idea de la elecci\u00f3n de los valores del Tesoro como producto financiero, y la de invertir en tu propio pa\u00eds.<\/p>\n<p>Las nuevas ejecuciones se han realizado utilizando la t\u00e9cnica audiovisual de la doble exposici\u00f3n para profundizar en la dualidad individual \u2013 colectiva\/ lo m\u00edo &#8211; lo de todos. <\/p>\n<p>La acci\u00f3n comenz\u00f3 el pasado 12 de febrero y se prolongar\u00e1 hasta el 31 de marzo.<\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/zfNsGMNGCbE\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Tesoro P\u00fablico acaba de poner en marcha una nueva campa\u00f1a para dar a conocer su oferta de Deuda del<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-42922","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesoro P\u00fablico campa\u00f1a Deuda del Estado<\/title>\n<meta name=\"description\" content=\"Tesoro P\u00fablico, Deuda del Estado, spot\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=42922\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesoro P\u00fablico campa\u00f1a 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