{"id":42898,"date":"2015-02-13T14:36:07","date_gmt":"2015-02-13T12:36:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=42898"},"modified":"2015-02-13T14:36:07","modified_gmt":"2015-02-13T12:36:07","slug":"cacaolat-caliente-autobus","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=42898","title":{"rendered":"Cacaolat caliente en la cola del autob\u00fas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/02\/Cacaolat.jpg\" alt=\"Cacaolat\" width=\"690\" height=\"443\" class=\"aligncenter size-full wp-image-42899\" \/><\/p>\n<p>Como parte de la campa\u00f1a de promoci\u00f3n del <b>Cacaolat caliente<\/b>, la marca ha transformado una parada de autob\u00fas de Barcelona en un calefactor en el que refugiarse del fr\u00edo. Las agencias <b>Arena y JWT<\/b> son las impulsoras de la idea.<\/p>\n<p>La parada de autob\u00fas se puede reconocer a distancia gracias a una botella de Cacaolat de tres metros, situada en el techo, que emana vapor. El interior de la marquesina est\u00e1 climatizado y en el mupi de la marquesina se ha colocado un cartel con la imagen de la silueta de la botella creada con vapor; vapor que sale literalmente del propio cartel. <\/p>\n<p>No es la primera vez que Cacaolat recurre a los sentidos en sus campa\u00f1as de publicidad. El a\u00f1o pasado, y tambi\u00e9n de la mano de Arena, instal\u00f3 una marquesina con olor.<\/p>\n<p>En este sentido, \u00c1ngeles Escobar, directora de Arena Barcelona ha destacado: \u201cPor segundo a\u00f1o Cacaolat ha confiado en Arena para desarrollar una acci\u00f3n exterior innovadora y que mantiene la esencia de la marquesina sensitiva realizada el pasado a\u00f1o. En este caso hemos destacado las caracter\u00edsticas del Cacaolat caliente transmitiendo la sensaci\u00f3n t\u00e9rmica que se experimenta al beber el batido a los usuarios que esperan en la parada de autob\u00fas. En definitiva, una acci\u00f3n de marca pionera que ha sorprendido a los barceloneses y turistas de la ciudad.\u201d<\/p>\n<p>El concepto #Ahoracacaolatcaliente, dise\u00f1ado por JWT, es el eje de toda la campa\u00f1a publicitaria que engloba televisi\u00f3n, radio, medios digitales y exterior.<\/p>\n<p><iframe loading=\"lazy\" title=\"La parada m\u00e1s caliente de Cacaolat\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cwR664nquRY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"V\u00eddeo marquesina con olor a Cacaolat\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cYdYNq26EJg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como parte de la campa\u00f1a de promoci\u00f3n del Cacaolat caliente, la marca ha transformado una parada de autob\u00fas de Barcelona<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,44],"tags":[],"class_list":["post-42898","post","type-post","status-publish","format-standard","hentry","category-eventos","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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