{"id":41289,"date":"2014-12-09T15:16:55","date_gmt":"2014-12-09T13:16:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=41289"},"modified":"2014-12-09T15:16:55","modified_gmt":"2014-12-09T13:16:55","slug":"big-ddb-latina","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=41289","title":{"rendered":"BIG, nueva unidad de negocio de DDB Latina"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/Logo_BIG.jpg\" alt=\"????????\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-41290\" \/><\/p>\n<p>BIG es el nombre de la nueva unidad de negocio de DDB Latina. Se trata de una unidad estrat\u00e9gica que tendr\u00e1 como prop\u00f3sito identificar y aprovechar las oportunidades que brinda el big data a las marcas. <\/p>\n<figure id=\"attachment_41293\" aria-describedby=\"caption-attachment-41293\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/Angel_Riesgo_BIG1.jpeg\" alt=\"\u00c1ngel Riesgo.\" width=\"345\" height=\"381\" class=\"size-full wp-image-41293\" \/><figcaption id=\"caption-attachment-41293\" class=\"wp-caption-text\">\u00c1ngel Riesgo.<\/figcaption><\/figure>\n<p>Al frente de BIG est\u00e1 \u00c1ngel Riesgo, quien hasta el momento desempe\u00f1aba el cargo de director corporativo de DDB Latina. La nueva unidad contar\u00e1 con oficinas en los mercados clave de las regiones donde opera: Estados Unidos, Latinoam\u00e9rica y Espa\u00f1a. <\/p>\n<p>El presidente DDB Latina, Juan Carlos Ortiz, ha declarado respecto de la creaci\u00f3n de BIG: \u201cEn el Grupo DDB Latina, entendemos que los datos son clave en la evoluci\u00f3n del negocio, pero que se potencializan cuando se suman a las ideas y a los contenidos\u201d. <\/p>\n<p>Y \u00c1ngel riesgo ha a\u00f1adido: \u201cNuestros clientes est\u00e1n viviendo una transformaci\u00f3n de sus negocios hacia lo digital. Queremos caminar con ellos en este proceso que se centra en la oportunidad y riqueza de los datos disponibles, hoy. BIG ser\u00e1 el facilitador de las conversaciones entre las marcas y sus consumidores. El potencial es enorme y vamos a estar all\u00e1\u201d. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>BIG es el nombre de la nueva unidad de negocio de DDB Latina. Se trata de una unidad estrat\u00e9gica que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-41289","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BIG DDB Latina<\/title>\n<meta name=\"description\" content=\"BIG, DDB Latina, \u00c1ngel Riesgo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=41289\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIG DDB Latina\" \/>\n<meta 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