{"id":41279,"date":"2014-12-09T15:10:49","date_gmt":"2014-12-09T13:10:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=41279"},"modified":"2014-12-09T15:10:49","modified_gmt":"2014-12-09T13:10:49","slug":"mikel-lekaroz-adbibo-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=41279","title":{"rendered":"Mikel Lekaroz lanza Adbibo en Espa\u00f1a"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/Mikel_Leharoz_Adbibo.jpg\" alt=\"Mikel_Leharoz_Adbibo\" width=\"345\" height=\"541\" class=\"alignleft size-full wp-image-41280\" \/><\/p>\n<p>Mikel Lekaroz, quien fuera director general de Hi-Media en Espa\u00f1a y presidente del IAB Spain, ha lanzado en Espa\u00f1a Adbibo Technologies, compa\u00f1\u00eda de tecnolog\u00eda aplicada al negocio que desarrolla y licencia soluciones tecnol\u00f3gicas para el marketing, la publicidad y la comunicaci\u00f3n digital. La compa\u00f1\u00eda comenz\u00f3 a funcionar el pasado mes de junio y ya cuenta con un equipo de nueve personas. <\/p>\n<p>En la actualidad, la empresa se encuentra inmersa en el desarrollo de una plataforma de compra program\u00e1tica cuyo algoritmo utiliza datos para aumentar el conocimiento de las audiencias y as\u00ed poder predecir la posibilidad de conversi\u00f3n, consiguiendo mejores costes de compra para sus clientes.<\/p>\n<p>Una de las soluciones con las que cuenta es Adbibo V\u00eddeo, que dispone de la licencia en exclusiva para Espa\u00f1a y Latam de la plataforma de compra de inventario de Maple. Adbibo V\u00eddeo dispone de un inventario de m\u00e1s de 2.000 millones de videos vistos al mes en Espa\u00f1a. La modalidad de contrataci\u00f3n es de coste por view por lo que el anunciante s\u00f3lo paga si el usuario ha visualizado el v\u00eddeo.<\/p>\n<p>Lekaroz ha declarado: \u00abAdbibo nace como una apuesta por la tecnolog\u00eda como herramienta aplicada al negocio. Estamos desarrollando soluciones que creemos pueden cambiar la forma de gestionar la publicidad y la comunicaci\u00f3n en Internet. Adem\u00e1s, estamos muy orgullosos de poder presentar en el mercado Espa\u00f1ol una herramienta \u00fanica y potente para la compra de inventario de v\u00eddeo que nos permite generar un importante valor a\u00f1adido a nuestros clientes.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mikel Lekaroz, quien fuera director general de Hi-Media en Espa\u00f1a y presidente del IAB Spain, ha lanzado en Espa\u00f1a Adbibo<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-41279","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mikel Lekaroz lanza Adbibo en Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Mikel Lekaroz, Adbibo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=41279\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mikel Lekaroz lanza Adbibo en Espa\u00f1a - 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