{"id":41242,"date":"2014-12-05T15:01:48","date_gmt":"2014-12-05T13:01:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=41242"},"modified":"2014-12-05T15:01:48","modified_gmt":"2014-12-05T13:01:48","slug":"loteria-de-navidad-anuncio-mas-visto","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=41242","title":{"rendered":"El anuncio de Loter\u00eda de Navidad, el m\u00e1s visto en TV"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/anuncio-loteria-de-navidad-2014-spot-loteria.jpg\" alt=\"anuncio-loteria-de-navidad-2014-spot-loteria\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-41243\" \/><\/p>\n<p>Durante el pasado mes de noviembre, Loter\u00edas y Apuestas del Estado fue el anunciante m\u00e1s activo en televisi\u00f3n con el popular spot del bar de Antonio. El anuncio de Loter\u00eda de Navidad acumul\u00f3 2.692,2 Grp\u2019s 20\u2019\u2019.<\/p>\n<p>Por detr\u00e1s de Loter\u00edas y Apuestas del Estado, los anunciantes que mayor presi\u00f3n publicitaria ejercieron en noviembre fueron <b>Nespresso<\/b> y <b>Ocaso<\/b>, con 2.092 y 1.684 Grp\u2019s 20\u2019\u2019 respectivamente.<\/p>\n<p>De acuerdo con los datos manejados por la agencia Ymedia, la presi\u00f3n publicitaria en televisi\u00f3n mantuvo el mes pasado la tendencia al alza respecto al a\u00f1o pasado, con una subida del 2,1% en comparaci\u00f3n con el mismo mes de 2013. <\/p>\n<p>Se trata del noveno mes consecutivo en el que las cifras son superiores a las de los meses del a\u00f1o anterior. En lo que llevamos de 2014 todos los meses a excepci\u00f3n de febrero han superado los datos de 2013. <\/p>\n<p><b>M\u00e1s horas de tele<\/b><\/p>\n<p>Por otra parte, el <b>consumo televisivo<\/b> creci\u00f3 en noviembre en todos los targets respecto a octubre. Amas de Casa fue el que m\u00e1s han aumentado su consumo, alcanzando los 317 minutos entre semana y a 321 el fin de semana.<\/p>\n<p>En noviembre, ninguna cadena sobrepas\u00f3 la <b>ocupaci\u00f3n publicitaria<\/b> m\u00e1xima, fijada en 12 minutos por hora. Tele5 y Antena3 fueron las que m\u00e1s se acercaron al l\u00edmite, la primera por la ma\u00f1ana y la sobremesa y la segunda durante el prime time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el pasado mes de noviembre, Loter\u00edas y Apuestas del Estado fue el anunciante m\u00e1s activo en televisi\u00f3n con el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-41242","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loter\u00eda Navidad anuncio m\u00e1s visto en TV<\/title>\n<meta name=\"description\" content=\"Loter\u00eda Navida, anuncio 2014, TV\" \/>\n<meta name=\"robots\" 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