{"id":41214,"date":"2014-12-05T14:34:12","date_gmt":"2014-12-05T12:34:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=41214"},"modified":"2014-12-05T14:34:12","modified_gmt":"2014-12-05T12:34:12","slug":"grupo-zeta-comercializacion-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=41214","title":{"rendered":"Grupo Zeta, nuevo proyecto de comercializaci\u00f3n digital"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/unnamed-4.jpg\" alt=\"GrupoZeta\" width=\"345\" height=\"171\" class=\"alignleft size-full wp-image-41215\" \/><\/p>\n<p>Grupo Zeta recuperar\u00e1 la comercializaci\u00f3n digital de todas sus cabeceras del \u00e1rea de prensa. Su salida de CPM se ha acordado de mutuo acuerdo y ser\u00e1 efectiva a partir del 1 de enero de 2015.<\/p>\n<p>En consecuencia, Grupo Zeta recuperar\u00e1 la comercializaci\u00f3n digital de todas sus cabeceras del \u00e1rea de prensa: \u2018El Peri\u00f3dico de Catalu\u00f1a\u2019, \u2018Sport\u2019, \u2018Diario de C\u00f3rdoba\u2019, \u2018Peri\u00f3dico de Extremadura\u2019, \u2018Peri\u00f3dico de Arag\u00f3n\u2019, \u2018Mediterr\u00e1neo\u2019, \u2018Cr\u00f3nica de Badajoz\u2019 y \u2018Diario la Grada\u2019. En su conjunto representan a m\u00e1s de 15 millones de usuarios \u00fanicos que generan m\u00e1s de 175 millones de p\u00e1ginas vistas cada mes.<\/p>\n<p>A su vez y tras cinco a\u00f1os de comercializaci\u00f3n agrupada, CPM continuar\u00e1 de la mano de Unidad Editorial para poder comercializar de forma conjunta los medios online de ambos grupos. <\/p>\n<p>El equipo comercial digital de Zeta Gesti\u00f3n de Medios, unidad de la que es responsable Marta Bilbao, estar\u00e1 dirigido por Enrique Blanc y se ver\u00e1 reforzado con un equipo de m\u00e1s de 10 especialistas.<br \/>\nEl nuevo proyecto digital de Grupo Zeta contar\u00e1 con los servicios de  DoubleClick for Publishers de Google (servidor de publicidad).<\/p>\n<p>Adem\u00e1s, la editorial forma parte de PMP de medios, una plataforma en la que los principales grupos editoriales ponen a disposici\u00f3n, de manera conjunta, su inventario digital para satisfacer el creciente modelo de la compra program\u00e1tica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo Zeta recuperar\u00e1 la comercializaci\u00f3n digital de todas sus cabeceras del \u00e1rea de prensa. Su salida de CPM se ha<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-41214","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Zeta comercializaci\u00f3n digital<\/title>\n<meta name=\"description\" content=\"Grupo Zeta, comercializaci\u00f3n digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=41214\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Zeta 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