{"id":41177,"date":"2014-12-04T18:13:41","date_gmt":"2014-12-04T16:13:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=41177"},"modified":"2014-12-04T18:13:41","modified_gmt":"2014-12-04T16:13:41","slug":"tns-fanpage-awards-ganadores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=41177","title":{"rendered":"TNS FanPage Awards 2014: los ganadores"},"content":{"rendered":"
\"Foto
Foto de grupo de todos los ganadores de la segunda edici\u00f3n de los TNS FanPage Awards.<\/figcaption><\/figure>\n

Un total de 30 marcas, de las 230 participantes, se han alzado con un premio en la segunda edici\u00f3n de los TNS FanPage Awards, que se celebr\u00f3 ayer en La Sede (Colegio Oficial de Arquitectos de Madrid). Organizado la consultora de investigaci\u00f3n TNS, en colaboraci\u00f3n con IPMARK, los premios tienen como jurado a los propios fans de las p\u00e1ginas.<\/p>\n

El 64% de las marcas presentadas a competici\u00f3n este a\u00f1o, frente al 46% del pasado, han optado a los premios al superar las 60 valoraciones m\u00ednimas requeridas, lo que, seg\u00fan los responsables del certamen, demuestra que los niveles de expertise y de eficacia en sus estrategias de movilizaci\u00f3n, en el tipo de contenido que utilizan y en la capacidad de engagement con los fans son mayores. Tal y como afirma Alberto Rela\u00f1o, director de digital de TNS: \u201cEsto es sin duda fruto de la experiencia y del aprendizaje de los gestores del canal, y tambi\u00e9n una muestra del nivel de madurez que est\u00e1 adquiriendo el marketing en redes sociales\u201d.<\/p>\n

Los fans son los jueces<\/b> <\/p>\n

\"Los
Los creadores de la fanpage \u00abYo subo con Carlos Soria\u00bb, acompa\u00f1ados de Luis Fatjo-Vilas, CEO de TNS.<\/figcaption><\/figure>\n

Los TNS Fan Page Awards son los primeros galardones que buscan premiar las mejores p\u00e1ginas de marca en Facebook pero, y ah\u00ed radica una de sus peculiaridades, teniendo en cuenta el criterio de sus fans. Para ello, cada marca deb\u00eda movilizarlos y conseguir que respondieran un breve cuestionario en el que se les invitaba a evaluar aspectos como el contenido, la prescripci\u00f3n generada, la interacci\u00f3n con la marca, la atenci\u00f3n al cliente y el desempe\u00f1o respecto a la competencia.<\/p>\n

PALMAR\u00c9S<\/b><\/p>\n

\u00abYo subo con Carlos Soria\u00bb, \u00abFABRIK\u00bb y \u00abArchivo 007\u00bb se han alzado como las tres mejores p\u00e1ginas de marca de Espa\u00f1a para comunidades de m\u00e1s de 150.000, entre 50.000 y 150.000 y hasta 50.000 fans, respectivamente.<\/p>\n

El palmar\u00e9s completo de los TNS FanPage Awards en las diferentes categor\u00edas es el siguiente: <\/p>\n

\u2022\tHasta 50.000 fans: Archivo 007<\/a>.<\/p>\n

\u2022\tEntre 50.001 y 150.000 fans: FABRIK<\/a>.<\/p>\n

\u2022\tM\u00e1s de 150.000 fans: Yo subo con Carlos Soria<\/a>.<\/p>\n

\u2022\tAlimentaci\u00f3n general: Hojiblanca<\/a>.<\/p>\n

\u2022\tAutomoci\u00f3n: Scania Hispania<\/a>.<\/p>\n

\u2022\tBeb\u00e9s: Nestl\u00e9 Beb\u00e9 Espa\u00f1a<\/a>.<\/p>\n

\u2022\tBebidas alcoh\u00f3licas de alta graduaci\u00f3n (spirits): Malibu Rum<\/a>.<\/p>\n

\u2022\tBebidas refrescantes, zumos y aguas: Clipper<\/a>.<\/p>\n

\u2022\tBelleza y cuidado personal: Germaine de Capuccini<\/a>.<\/p>\n

\u2022\tCadena de radio: R\u00e0dio Flaixbac<\/a>.<\/p>\n

\u2022\tCaf\u00e9s: Nescaf\u00e9 Sobre <\/a>.<\/p>\n

\u2022\tCanal TV: Discovery Channel Espa\u00f1a<\/a>.<\/p>\n

\u2022\tCervezas: Desperados<\/a>.<\/p>\n

\u2022\tCuidado de la salud: Centre M\u00e9zi\u00e8res Mir\u00f3<\/a>.<\/p>\n

\u2022\tCuidado del cabello: Salerm Cosmetics<\/a>.<\/p>\n

\u2022\tCultura y Ocio: NBA+ <\/a>.<\/p>\n

\u2022\tDeportes: Yo subo con Carlos Soria<\/a>.<\/p>\n

\u2022\tEntidades financieras y aseguradoras: DKV Seguros<\/a>.<\/p>\n

\u2022\tEstablecimientos comerciales y distribuci\u00f3n: Consum<\/a>.<\/p>\n

\u2022\tFragancias y perfumes: Ana\u00efs Ana\u00efs<\/a>.<\/p>\n

\u2022\tHosteler\u00eda: La Moncloa de San L\u00e1zaro<\/a>.<\/p>\n

\u2022\tInstituciones, organismos y actividades sin \u00e1nimo de lucro: Ruta BBVA<\/a>.<\/p>\n

\u2022\tMascotas: Whiskas Espa\u00f1a<\/a>.<\/p>\n

\u2022\tModa y complementos: Tous Jewelry<\/a>.<\/p>\n

\u2022\tModelos de negocio online: Ventura 24<\/a>.<\/p>\n

\u2022\tNightclub: FABRIK<\/a>.<\/p>\n

\u2022\tPrograma TV y radio: Lev\u00e1ntate y C\u00e1rdenas<\/a>.<\/p>\n

\u2022\tSeries y pel\u00edculas: Archivo 007<\/a>.<\/p>\n

\u2022\tServicios: Correos<\/a>.<\/p>\n

\u2022\tSnacks, chuches y chocolates: Facundo, un placer de este mundo<\/a>.<\/p>\n

\u2022\tTecnolog\u00eda: Balay Espa\u00f1a<\/a>.<\/p>\n

\u2022\tTurismo, viajes y hoteles: Barcel\u00f3 Hotels & Resorts<\/a>.<\/p>\n

\u2022\tVarios: Bodegas Maset<\/a>.<\/p>\n

Durante la gala (VER FOTOS<\/a>), que como en la edici\u00f3n del a\u00f1o pasado fue presentada por el periodista y humorista Ram\u00f3n Arang\u00fcena, tambi\u00e9n se dedic\u00f3 un espacio a abordar diferentes temas como los \u201cPrincipios b\u00e1sicos para construir una marca ganadora\u201d, \u201cClaves para llegar con \u00e9xito al consumidor conectado\u201d, o el caso pr\u00e1ctico \u201cMarco Aldany, una estrategia todo en uno\u201d.<\/p>\n

Los ponentes fueron \u00c1ngel Bartolom\u00e9, ex director de marketing de Marco Aldany, profesor adjunto en la Universidad CEU y director de master en Tracor; Gerardo Fuksman, director de brand & Comm de TNS Espa\u00f1a; Alberto Rela\u00f1o, director de digital de TNS Espa\u00f1a y director de los premios TNS FanPage Awards, y Jaime de Haro, director general de Ediciones y Estudios, editora de IPMARK, medio colaborador de los premios TNS FanPage Awards.<\/p>\n

Ana Egido\/Pedro Urquidi<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Un total de 30 marcas, de las 230 participantes, se han alzado con un premio en la segunda edici\u00f3n de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-41177","post","type-post","status-publish","format-standard","hentry","category-tendencias"],"acf":[],"yoast_head":"\nTNS FanPage Awards 2014 ganadores<\/title>\n<meta name=\"description\" content=\"TNS FanPage Awards, 2014, Facebook\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=41177\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TNS FanPage Awards 2014 ganadores\" \/>\n<meta property=\"og:description\" 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