{"id":41135,"date":"2014-12-04T15:16:19","date_gmt":"2014-12-04T13:16:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=41135"},"modified":"2014-12-04T15:16:19","modified_gmt":"2014-12-04T13:16:19","slug":"murcia-nueva-imagen-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=41135","title":{"rendered":"Portavoz desarrolla el nuevo posicionamiento tur\u00edstico de Murcia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/logotipoMurcia.jpg\" alt=\"logotipoMurcia\" width=\"345\" height=\"163\" class=\"alignleft size-full wp-image-41136\" \/><\/p>\n<p>La agencia Portavoz ha desarrollado el nuevo posicionamiento tur\u00edstico de la ciudad de Murcia. La estrategia, resultado de un proceso de investigaci\u00f3n y an\u00e1lisis desarrollado durante m\u00e1s de un a\u00f1o, se traduce en la nueva marca Mu&#038;cia. <\/p>\n<p>El car\u00e1cter de los ciudadanos de Murcia y las bondades de su clima son los dos aspectos sobre los que gira el nuevo posicionamiento de marca de la ciudad, que se inscribe dentro del Plan de Dinamizaci\u00f3n Tur\u00edstica. \u201cMurcia, una ciudad para compartir\u201d es el slogan que recoge estas virtudes y que constituye la nueva identidad con la que se promocionar\u00e1 a partir de ahora.<\/p>\n<p>El trabajo de campo incluy\u00f3 cerca de 1.150 entrevistas a pie de calle -dentro y fuera de la regi\u00f3n- y se crearon grupos de discusi\u00f3n y debate formados por profesionales del sector, asociaciones, empresarios, etc. De este estudio se extrajo el principal concepto en torno al cual se construye la nueva identidad: compartir.<\/p>\n<p>El trabajo se ha traducido, a su vez, en una nueva marca: Mu&#038;cia. La nueva identidad ofrece diversas declinaciones con diferentes colores para los segmentos hacia los que se quiere dirigir, persiguiendo, fundamentalmente, desestacionalizar el turismo y llegar de forma personalizada a los p\u00fablicos a los que van dirigidos: congresos, gastronom\u00eda, cultura y ocio y compras.<\/p>\n<p>La nueva marca de Murcia se presentar\u00e1 en la pr\u00f3xima edici\u00f3n de Fitur y se ir\u00e1 aplicando progresivamente en las diferentes campa\u00f1as que ponga en marcha el Ayuntamiento de la ciudad. <\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"510\" src=\"\/\/www.youtube.com\/embed\/S7JzNOr1kRI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia Portavoz ha desarrollado el nuevo posicionamiento tur\u00edstico de la ciudad de Murcia. La estrategia, resultado de un proceso<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-41135","post","type-post","status-publish","format-standard","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Murcia nueva imagen marca<\/title>\n<meta name=\"description\" content=\"Murcia, marca, turismo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=41135\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Murcia nueva imagen marca\" \/>\n<meta property=\"og:description\" content=\"Murcia, marca, turismo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=41135\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-04T13:16:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/logotipoMurcia.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Portavoz desarrolla el nuevo posicionamiento tur\u00edstico de Murcia\",\"datePublished\":\"2014-12-04T13:16:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135\"},\"wordCount\":267,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/logotipoMurcia.jpg\",\"articleSection\":[\"Branding\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=41135\",\"name\":\"Murcia nueva imagen marca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/logotipoMurcia.jpg\",\"datePublished\":\"2014-12-04T13:16:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Murcia, marca, turismo\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=41135\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41135#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portavoz desarrolla el nuevo posicionamiento tur\u00edstico de Murcia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Murcia nueva imagen marca","description":"Murcia, marca, turismo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=41135","og_locale":"es_ES","og_type":"article","og_title":"Murcia nueva imagen marca","og_description":"Murcia, marca, turismo","og_url":"https:\/\/ipmark.com\/?p=41135","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2014-12-04T13:16:19+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/logotipoMurcia.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=41135#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=41135"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Portavoz desarrolla el nuevo posicionamiento tur\u00edstico de Murcia","datePublished":"2014-12-04T13:16:19+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=41135"},"wordCount":267,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=41135#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/logotipoMurcia.jpg","articleSection":["Branding"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=41135","url":"https:\/\/ipmark.com\/?p=41135","name":"Murcia nueva imagen marca","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=41135#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=41135#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/logotipoMurcia.jpg","datePublished":"2014-12-04T13:16:19+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Murcia, marca, turismo","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=41135#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=41135"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=41135#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=41135#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Portavoz desarrolla el nuevo posicionamiento tur\u00edstico de Murcia"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/41135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41135"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/41135\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}