{"id":41131,"date":"2014-12-04T15:12:59","date_gmt":"2014-12-04T13:12:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=41131"},"modified":"2014-12-04T15:12:59","modified_gmt":"2014-12-04T13:12:59","slug":"asus-lanza-smartphone-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=41131","title":{"rendered":"Asus,  lanzamiento en Espa\u00f1a con los consumidores"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/Z5black01-194x300.jpg\" alt=\"Z5black01\" width=\"194\" height=\"300\" class=\"alignleft size-medium wp-image-41132\" \/><\/p>\n<p>La compa\u00f1\u00eda taiwanesa Asus utiliza el marketing colaborativo en el lanzamiento de ZenFone, su primera gama de smartphones en el mercado espa\u00f1ol. <\/p>\n<p>La firma tecnol\u00f3gica ha entrado en solitario en el mercado espa\u00f1ol de telefon\u00eda smartphone con la serie <b>ZenFone<\/b>. En su estrategia para dar a conocer este nuevo lanzamiento y generar notoriedad, han planificado acciones con influencers y sorteos en redes sociales, adem\u00e1s de una <a class=enlace style=font-size:100%; href= http:\/\/asus-zenfone5-smartphone.trnd.es\/asus\/fase-de-candidaturas\/>campa\u00f1a de marketing colaborativo<\/a> con 50 participantes en la plataforma trnd. Se trata de la primera acci\u00f3n de este tipo para un producto de la categor\u00eda en nuestro pa\u00eds.<\/p>\n<p>Durante cuatro semanas, los consumidores seleccionados publicar\u00e1n sus opiniones en distintas plataformas online con el objetivo de que otros consumidores descubran las experiencias reales. Para ello recibir\u00e1n un pack de activaci\u00f3n que contiene un <b>smartphone Asus ZenFone 5<\/b>, una funda para el tel\u00e9fono y una gu\u00eda de proyecto con informaci\u00f3n exclusiva sobre el producto, la marca, y la misi\u00f3n como futuros embajadores de Asus: poner a prueba el modelo ZenFone 5 y su dise\u00f1o ultrafino. <\/p>\n<p>La gama ZenFone, que se completa con los terminales ZenFone4 y ZenFone6, se comercializa en un rango de precios que va de los 179 euros a los 299 euros. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda taiwanesa Asus utiliza el marketing colaborativo en el lanzamiento de ZenFone, su primera gama de smartphones en el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-41131","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asus smartphone<\/title>\n<meta name=\"description\" content=\"Asus, smartphones, Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=41131\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asus smartphone\" \/>\n<meta property=\"og:description\" content=\"Asus, 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