{"id":41096,"date":"2014-12-03T17:30:15","date_gmt":"2014-12-03T15:30:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=41096"},"modified":"2014-12-03T17:30:15","modified_gmt":"2014-12-03T15:30:15","slug":"jorge-garduno-director-general-coca-cola-espana-y-portugal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=41096","title":{"rendered":"Jorge Gardu\u00f1o, director general de Coca-Cola para Espa\u00f1a y Portugal"},"content":{"rendered":"<figure id=\"attachment_41099\" aria-describedby=\"caption-attachment-41099\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/CocaCola_JorgeGardu\u00f1o1.jpg\" alt=\"Jorge Gardu\u00f1o, director general de Coca-Cola Espa\u00f1a y Portugal. \" width=\"690\" height=\"445\" class=\"size-full wp-image-41099\" \/><figcaption id=\"caption-attachment-41099\" class=\"wp-caption-text\">Jorge Gardu\u00f1o, director general de Coca-Cola Espa\u00f1a y Portugal.<\/figcaption><\/figure>\n<p>Su nombramiento ser\u00e1 efectivo a partir del pr\u00f3ximo 1 de enero de 2015. Jorge Gardu\u00f1o, hasta ahora director general de Coca-Cola en Chile, asumir\u00e1 parte de las funciones desempe\u00f1adas por Fernando Amenedo, el anterior director general de Coca-Cola Espa\u00f1a y que abandon\u00f3 la compa\u00f1\u00eda en octubre de 2013. <\/p>\n<p>Jorge Gardu\u00f1o, que estaba al frente de la direcci\u00f3n general de Coca-Cola Chile desde julio de 2012,  tendr\u00e1 ahora la responsabilidad de liderar el negocio de Coca-Cola en Espa\u00f1a y Portugal, dentro de la nueva divisi\u00f3n creada para Europa occidental que preside el norteamericano Dan Sayre.<\/p>\n<p>Con anterioridad, Jorge Gardu\u00f1o desempe\u00f1\u00f3 el cargo de director general durante cinco a\u00f1os en Tailandia y durante dos a\u00f1os en Colombia. Previamente ocup\u00f3 diferentes cargos en M\u00e9xico, su pa\u00eds de origen.<br \/>\nA lo largo de sus 22 a\u00f1os en Coca-Cola, Jorge Gardu\u00f1o ha gestionado proyectos de especial complejidad como la transformaci\u00f3n del sistema Coca-Cola en Chile y el impulso del negocio en Tailandia. De su paso por Am\u00e9rica Latina y Asia Pac\u00edfico destaca su apuesta por desarrollar el negocio de la mano de los embotelladores locales.<\/p>\n<p>Espa\u00f1a sigue siendo uno de los pa\u00edses m\u00e1s importantes para Coca-Cola a escala global, tanto por su volumen como su rentabilidad, y es reconocido como un centro de excelencia en distintas \u00e1reas dentro de la compa\u00f1\u00eda. Seg\u00fan Dan Sayre, \u201cel principal reto de Jorge ser\u00e1 reforzar el liderazgo del sistema espa\u00f1ol contribuyendo al \u00e9xito y los resultados de Europa\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Su nombramiento ser\u00e1 efectivo a partir del pr\u00f3ximo 1 de enero de 2015. Jorge Gardu\u00f1o, hasta ahora director general de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-41096","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jorge Gardu\u00f1o Coca-Cola Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Jorge Gardu\u00f1o, Coca-Cola Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=41096\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jorge Gardu\u00f1o Coca-Cola Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Jorge Gardu\u00f1o, Coca-Cola Espa\u00f1a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=41096\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-03T15:30:15+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41096#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41096\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Jorge Gardu\u00f1o, director general de Coca-Cola para Espa\u00f1a y Portugal\",\"datePublished\":\"2014-12-03T15:30:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41096\"},\"wordCount\":289,\"commentCount\":0,\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41096\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=41096\",\"name\":\"Jorge Gardu\u00f1o Coca-Cola Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2014-12-03T15:30:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Jorge Gardu\u00f1o, Coca-Cola Espa\u00f1a\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41096#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=41096\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41096#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jorge Gardu\u00f1o, director general de Coca-Cola para Espa\u00f1a y Portugal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jorge Gardu\u00f1o Coca-Cola Espa\u00f1a","description":"Jorge Gardu\u00f1o, Coca-Cola Espa\u00f1a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=41096","og_locale":"es_ES","og_type":"article","og_title":"Jorge Gardu\u00f1o Coca-Cola Espa\u00f1a","og_description":"Jorge Gardu\u00f1o, Coca-Cola Espa\u00f1a","og_url":"https:\/\/ipmark.com\/?p=41096","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2014-12-03T15:30:15+00:00","author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=41096#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=41096"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Jorge Gardu\u00f1o, director general de Coca-Cola para Espa\u00f1a y Portugal","datePublished":"2014-12-03T15:30:15+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=41096"},"wordCount":289,"commentCount":0,"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=41096","url":"https:\/\/ipmark.com\/?p=41096","name":"Jorge Gardu\u00f1o Coca-Cola Espa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"datePublished":"2014-12-03T15:30:15+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Jorge Gardu\u00f1o, Coca-Cola Espa\u00f1a","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=41096#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=41096"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=41096#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Jorge Gardu\u00f1o, director general de Coca-Cola para Espa\u00f1a y Portugal"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/41096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41096"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/41096\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}