{"id":41074,"date":"2014-12-02T17:52:10","date_gmt":"2014-12-02T15:52:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=41074"},"modified":"2014-12-02T17:52:10","modified_gmt":"2014-12-02T15:52:10","slug":"codorniu-lanza-campana-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=41074","title":{"rendered":"Codorn\u00edu lanza su primera campa\u00f1a global"},"content":{"rendered":"<figure id=\"attachment_41075\" aria-describedby=\"caption-attachment-41075\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/codorniu.jpg\" alt=\"Jordi Cruz y Miram Ponsa, embajadores de la marca Codorn\u00edu.\" width=\"690\" height=\"372\" class=\"size-full wp-image-41075\" \/><figcaption id=\"caption-attachment-41075\" class=\"wp-caption-text\">Jordi Cruz y Miram Ponsa, embajadores de la marca Codorn\u00edu.<\/figcaption><\/figure>\n<p>Bajo el lema \u201cNo somos champagne, somos Codorn\u00edu\u201d, la marca de cava ha presentado su nueva estrategia internacional de marca y su primera campa\u00f1a global, creada por SCPF. <\/p>\n<p>La campa\u00f1a reivindica el origen y los valores de la marca que caracterizan a Codorn\u00edu tras m\u00e1s de 450 a\u00f1os de historia. En la misma participan los dos nuevos embajadores de la firma de cava, el chez Jordi Cruz (tres estrellas Michel\u00edn) y Miriam Ponsa, la dise\u00f1adora de moda ganadora de la pasada edici\u00f3n de la 080,  que representar\u00e1n a Codorn\u00edu a lo largo de todo el a\u00f1o.<\/p>\n<p>Un mismo hilo conductor une las tres piezas de la campa\u00f1a. El spot central pretende recuperar y potenciar con orgullo el rol de Codorn\u00edu como la aut\u00e9ntica y genuina bebidasocial y refrescante del Mediterr\u00e1neo, abriendo su consumo m\u00e1s all\u00e1 de las celebraciones formales. Adem\u00e1s, transmite una manera de ser alegre, desenfadada, mediterr\u00e1nea, modernista, y aut\u00e9ntica, acorde con los valores de la marca. <\/p>\n<p>Las otras dos piezas est\u00e1n dedicadas a las gamas Anna y Cuve\u00e9 1872. En la primera se hace una declinaci\u00f3n al universo de la moda y la feminidad, mientras que en la segunda se rinden homenaje a los or\u00edgenes de este espumoso, creado por Josep Ravent\u00f3s en 1872, y al Modernismo,  corriente art\u00edstica hist\u00f3ricamente vinculada a Codorn\u00edu desde que se inauguraron en 1915 las Cavas construidas por el disc\u00edpulo de Gaud\u00ed, Puig i Cadafalch.<\/p>\n<p>\u201cNo nos queremos comparar al Champagne, que es un gran producto, sino reivindicar nuestrasdiferencias, basadas en nuestro origen, nuestra tierra y nuestra calidad. Es el momento de servalientes de cara al mundo, sacar el orgullo y dar un golpe encima de la mesa\u201d, ha explicado Javier Pag\u00e9s, director general de Codorn\u00edu respecto a la campa\u00f1a. <\/p>\n<p>Por su parte, Toni Segarra, m\u00e1ximo responsable de SCPF ha se\u00f1alado que \u201cel principal reto era crear una idea que permitiera desarrollar una l\u00ednea de comunicaci\u00f3n global para la marca y con la que poder recorrer el viaje de crecimiento tanto en Espa\u00f1a como especialmente fuera de \u00e9sta\u201d.<\/p>\n<p>\u201cNo Somos Champagne, Somos Codorn\u00edu\u201d, inicia su emisi\u00f3n en televisi\u00f3n el 8 de diciembre en Espa\u00f1a y tambi\u00e9n se podr\u00e1 ver en otros pa\u00edses de todo el mundo. <\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"510\" src=\"\/\/www.youtube.com\/embed\/-dRJZbPPh-8\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el lema \u201cNo somos champagne, somos Codorn\u00edu\u201d, la marca de cava ha presentado su nueva estrategia internacional de marca<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-41074","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Codorn\u00edu campa\u00f1a global<\/title>\n<meta name=\"description\" content=\"Codorn\u00edu, publicidad, cava\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=41074\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Codorn\u00edu campa\u00f1a global\" \/>\n<meta property=\"og:description\" content=\"Codorn\u00edu, publicidad, cava\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=41074\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-02T15:52:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/codorniu.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Codorn\u00edu lanza su primera campa\u00f1a global\",\"datePublished\":\"2014-12-02T15:52:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074\"},\"wordCount\":425,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/codorniu.jpg\",\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=41074\",\"name\":\"Codorn\u00edu campa\u00f1a global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/codorniu.jpg\",\"datePublished\":\"2014-12-02T15:52:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Codorn\u00edu, publicidad, cava\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=41074\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=41074#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Codorn\u00edu lanza su primera campa\u00f1a global\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Codorn\u00edu campa\u00f1a global","description":"Codorn\u00edu, publicidad, cava","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=41074","og_locale":"es_ES","og_type":"article","og_title":"Codorn\u00edu campa\u00f1a global","og_description":"Codorn\u00edu, publicidad, cava","og_url":"https:\/\/ipmark.com\/?p=41074","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2014-12-02T15:52:10+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/codorniu.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=41074#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=41074"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Codorn\u00edu lanza su primera campa\u00f1a global","datePublished":"2014-12-02T15:52:10+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=41074"},"wordCount":425,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=41074#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/codorniu.jpg","articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=41074","url":"https:\/\/ipmark.com\/?p=41074","name":"Codorn\u00edu campa\u00f1a global","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=41074#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=41074#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/12\/codorniu.jpg","datePublished":"2014-12-02T15:52:10+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Codorn\u00edu, publicidad, cava","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=41074#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=41074"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=41074#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=41074#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Codorn\u00edu lanza su primera campa\u00f1a global"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/41074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41074"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/41074\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}