{"id":38890,"date":"2014-09-23T17:25:17","date_gmt":"2014-09-23T15:25:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=38890"},"modified":"2014-09-23T17:25:17","modified_gmt":"2014-09-23T15:25:17","slug":"movierecord-nueva-cabecera","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=38890","title":{"rendered":"Movierecord Cine estrena nueva cabecera"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/09\/Movierecord_nueva-cabecera.jpg\" alt=\"Movierecord_nueva cabecera\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-38891\" \/><\/p>\n<p>Movierecord Cine ha estrenado nueva cabecera en m\u00e1s de 700 salas en toda Espa\u00f1a. Por petici\u00f3n expresa de los espectadores, su emblem\u00e1tica sinton\u00eda permanece aunque se ha procedido a una revisi\u00f3n para modernizarla.  <\/p>\n<p>Durante sus casi cincuenta a\u00f1os de historia, <a class=enlace style=font-size:100%; href= https:\/\/www.facebook.com\/mooooovierecord>Movierecord<\/a> ha formado parte de la historia de la exhibici\u00f3n de publicidad en las pantallas de cine espa\u00f1olas. En todos estos a\u00f1os, su cabecera siempre ha estado conectada con las modas y las tendencias de cada d\u00e9cada. Su <b>sinton\u00eda<\/b> tambi\u00e9n ha ido evolucionando de la misma manera.<\/p>\n<p>Hasta hace unas semanas se ha estado emitiendo la cabecera y sinton\u00eda estrenadas a finales de la d\u00e9cada de los 90. Para la reinvenci\u00f3n de ambas se ha partido de una est\u00e9tica que sirviera de homenaje a todas las cabeceras hist\u00f3ricas de <b>Movierecord<\/b>, utilizando elementos que todas ellas ten\u00edan en com\u00fan: el juego de luces y el concepto de espect\u00e1culo junto a la c\u00e9lebre m\u00fasica cuyas notas acompa\u00f1an el movimiento. <\/p>\n<p>Se ha pretendido en esta ocasi\u00f3n huir del uso de elementos concretos y reconocibles, apostando por seguir utilizando puntos de luz (bombillas) como elemento principal, y fogonazos como pauta r\u00edtmica y visual de toda la pieza. Al final los puntos de luz contornean, giran y evolucionan siguiendo una coreograf\u00eda marcada por la <b>nueva sinton\u00eda de Movierecord<\/b>, que, en palabras de Alfonso Oriol, CEO de la compa\u00f1\u00eda, \u00abrinde homenaje a la anterior, porque comprendemos que, sin pretensi\u00f3n alguna, la sinton\u00eda forma parte de la cultura popular de este pa\u00eds y para nosotros es importante mantenerla. Creemos que con la revisi\u00f3n actual realizada por el productor y compositor <b>Rub\u00e9n Villanueva y las voces de Barei<\/b>, est\u00e1 ahora m\u00e1s adaptada a los nuevos tiempos. Lo importante realmente es que al espectador le guste\u00bb.<\/p>\n<p><b>Las cabeceras de Movierecord<\/b><\/p>\n<p>Las primeras cabeceras de Movierecord fueron producidas con t\u00e9cnicas de animaci\u00f3n tradicional, utilizaban pocos elementos: l\u00edneas de c\u00edrculos que emulaban a los r\u00f3tulos luminosos de las ciudades y efectos que hac\u00edan referencia al cine.<\/p>\n<p>M\u00e1s adelante se empezaron a introducir otros elementos: ciudad, noche, espect\u00e1culo. Y siguieron, hasta la \u00faltima versi\u00f3n, justo la anterior a \u00e9sta, en la que se incluy\u00f3 un modelado 3D de una c\u00e1mara de v\u00eddeo, focos de cine, vuelo de c\u00e1mara a trav\u00e9s de una avenida de una gran ciudad con luminosos de salas de cine y  fogonazos de luz.  <\/p>\n<p>En la nueva cabecera se han extra\u00eddo elementos recurrentes del imaginario del cine del espect\u00e1culo y de la historia de Movierecord y se han tratado de forma abstracta. \u201cHemos creado un universo de movimiento de puntos de luz de diferentes colores para presentar al Movierecord del siglo XXI\u00bb, explica Pep Sempere, realizador de la nueva pieza. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Movierecord Cine ha estrenado nueva cabecera en m\u00e1s de 700 salas en toda Espa\u00f1a. Por petici\u00f3n expresa de los espectadores,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-38890","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Movierecord Cine, nueva cabecera<\/title>\n<meta name=\"description\" content=\"Movierecord Cine, nueva cabecera\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=38890\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Movierecord Cine, 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