{"id":38866,"date":"2014-09-23T17:09:04","date_gmt":"2014-09-23T15:09:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=38866"},"modified":"2014-09-23T17:09:04","modified_gmt":"2014-09-23T15:09:04","slug":"rakuten-marketing-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=38866","title":{"rendered":"Rakuten ‘muscula’ su estrategia de marketing en Espa\u00f1a"},"content":{"rendered":"
\"El
El chef Alberto Chicote (izquierda), junto a Marc Vicente, CEO de Rakuten.es.<\/figcaption><\/figure>\n

Coincidiendo con el primer aniversario de su implantaci\u00f3n en nuestro pa\u00eds, Rakuten ha comenzado a reforzar su estrategia de marketing lanzando su primera campa\u00f1a publicitaria en televisi\u00f3n y con el nombramiento de Susana Beltr\u00e1n como directora de marketing de Rakuten Espa\u00f1a<\/a>. El objetivo del marketplace de origen nip\u00f3n es dar a conocer su mercado online de tiendas locales y su gama de productos entre los consumidores espa\u00f1oles. <\/p>\n

Protagonizada por el popular cocinero Alberto Chicote<\/b>, la primera campa\u00f1a televisiva de Rakuten, se emitir\u00e1 en varias cadenas nacionales y auton\u00f3micas con el objetivo de promocionar la marca y sus ofertas especiales (Super Sales<\/b>), que estar\u00e1n activas entre el 26 de septiembre y el 5 de octubre con descuentos de hasta el 50%. La creatividad de la campa\u00f1a, que tambi\u00e9n se difundir\u00e1 en medios digitales, es obra de la agencia Commo: Ideas&Attitude, mientras que Polar Star Films se ha ocupado de la producci\u00f3n.<\/p>\n

Alberto Chicote ya ha colaborado con Rakuten en anteriores ocasiones, como en las acciones de la gran bolsa de compras en Callao y las jornadas gastron\u00f3micas en el Mercado de San Ant\u00f3n, ambas en Madrid.<\/p>\n

http:\/\/youtu.be\/3p8pPUJcxyE<\/p>\n

Susana Beltr\u00e1n, directora de marketing<\/b><\/p>\n

\"Susana
Susana Beltr\u00e1n.<\/figcaption><\/figure>\n

Para impulsar su estrategia de marketing, Rakuten tambi\u00e9n ha anunciado el nombramiento de Susana Beltr\u00e1n<\/b> como nueva directora de marketing de Rakuten para Espa\u00f1a, cargo en el que sustituye a Julien Meraud, quien ha regresado a su Francia natal para iniciar otra etapa profesional.<\/p>\n

Beltr\u00e1n se integrar\u00e1 el equipo de la compa\u00f1\u00eda, radicado en Barcelona, con la tarea de incrementar el valor de la marca en el mercado espa\u00f1ol. Tambi\u00e9n se encargar\u00e1 de optimizar los canales de marketing online y desarrollar la usabilidad web para conseguir los objetivos de venta marcados.<\/p>\n

Con m\u00e1s de 10 a\u00f1os de experiencia en el mundo del comercio electr\u00f3nico dentro de los sectores de ocio y viajes, Beltr\u00e1n ha desarrollado su carrera en multinacionales espa\u00f1olas e inglesas como Lastminute.com, Hoteles Hesperia y Zonaregalo.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coincidiendo con el primer aniversario de su implantaci\u00f3n en nuestro pa\u00eds, Rakuten ha comenzado a reforzar su estrategia de marketing<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-38866","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\nRakuten refuerza marketing Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Rakuten, ecommerce, marketing Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=38866\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rakuten refuerza 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