{"id":3810,"date":"2008-03-19T21:10:51","date_gmt":"2008-03-19T21:10:51","guid":{"rendered":"https:\/\/ipmark.com\/nivea-prepara-su-reposicionamiento\/"},"modified":"2008-03-19T21:10:51","modified_gmt":"2008-03-19T21:10:51","slug":"nivea-prepara-su-reposicionamiento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=3810","title":{"rendered":"Nivea prepara su reposicionamiento"},"content":{"rendered":"<p>El concepto utilizado por Nivea recuerda bastante a esa idea: la belleza es algo m\u00e1s que lo que se ve. Aunque, efectivamente, las cremas y productos de Nivea tratan de actuar en la piel, precisamente lo que se ve. En cualquier caso, m\u00e1s all\u00e1 del lanzamiento de la campa\u00f1a, habr\u00e1 que ver la continuidad de la nueva l\u00ednea de Nivea y si es capaz de lograr la misma repercusi\u00f3n y \u00e9xito que su competidor Dove, refrendado tanto entre las consumidoras como entre los creativos publicitarios, como muestran los premios obtenidos en Cannes y otros festivales publicitarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El concepto utilizado por Nivea recuerda bastante a esa idea: la belleza es algo m\u00e1s que lo que se ve.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-3810","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nivea prepara su reposicionamiento - 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